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5 Unexpected Ways to Use AR and VR in Gamification
Hi! My name is Matthew “Matt” Collins, and for the past few years I’ve been exploring how game mechanics work beyond the usual consoles and smartphones. AR and VR in gamification are no longer just trendy buzzwords — they’re tools that can completely change how we interact with content, brands, and even the real world. Today, I want to share five unconventional examples that have inspired me.
1. Gamified VR Workouts
Imagine that your workout isn’t just repetitive movements, but a battle with drones in a virtual forest or an escape from a space station. Game-driven motivation helps you train longer and actually enjoy it. This isn’t just a fitness app with an avatar — it’s a full-blown adventure.
2. AR Quests in Urban Spaces
Instead of a standard city tour, you could take part in a storyline quest where every historical building comes to life through your smartphone. Some travel companies are already testing this approach, turning a simple walk into a movie where you’re the main character.
3. VR Access to Rare Board Games
I have a weakness for collectible board games. But what if you could play a rare Japanese strategy game without owning the physical box? VR allows you to “unfold” the game on a virtual table, even if the original is locked away in a museum.
4. AR for Player Behavior Analysis
Instead of just using regular statistics, we can use AR tools to visualize heat maps of gaze movement, reaction speeds, and even emotional spikes during playtesting. It’s invaluable data for optimizing UX.
5. VR Team-Building Missions
Not just for esports! Corporate team-building events can be far more effective if you send the group on a VR mission — saving a ship, building a base, or defending a settlement from zombies. It helps develop communication skills under stress, but in a safe environment.
AR and VR open up incredible possibilities — and the further we move away from standard scenarios, the more exciting it gets. What unusual applications have you seen?
Hi! My name is Matthew “Matt” Collins, and for the past few years I’ve been exploring how game mechanics work beyond the usual consoles and smartphones. AR and VR in gamification are no longer just trendy buzzwords — they’re tools that can completely change how we interact with content, brands, and even the real world. Today, I want to share five unconventional examples that have inspired me.
1. Gamified VR Workouts
Imagine that your workout isn’t just repetitive movements, but a battle with drones in a virtual forest or an escape from a space station. Game-driven motivation helps you train longer and actually enjoy it. This isn’t just a fitness app with an avatar — it’s a full-blown adventure.
2. AR Quests in Urban Spaces
Instead of a standard city tour, you could take part in a storyline quest where every historical building comes to life through your smartphone. Some travel companies are already testing this approach, turning a simple walk into a movie where you’re the main character.
3. VR Access to Rare Board Games
I have a weakness for collectible board games. But what if you could play a rare Japanese strategy game without owning the physical box? VR allows you to “unfold” the game on a virtual table, even if the original is locked away in a museum.
4. AR for Player Behavior Analysis
Instead of just using regular statistics, we can use AR tools to visualize heat maps of gaze movement, reaction speeds, and even emotional spikes during playtesting. It’s invaluable data for optimizing UX.
5. VR Team-Building Missions
Not just for esports! Corporate team-building events can be far more effective if you send the group on a VR mission — saving a ship, building a base, or defending a settlement from zombies. It helps develop communication skills under stress, but in a safe environment.
AR and VR open up incredible possibilities — and the further we move away from standard scenarios, the more exciting it gets. What unusual applications have you seen?
5 Unexpected Ways to Use AR and VR in Gamification
Hi! My name is Matthew “Matt” Collins, and for the past few years I’ve been exploring how game mechanics work beyond the usual consoles and smartphones. AR and VR in gamification are no longer just trendy buzzwords — they’re tools that can completely change how we interact with content, brands, and even the real world. Today, I want to share five unconventional examples that have inspired me.
1. Gamified VR Workouts
Imagine that your workout isn’t just repetitive movements, but a battle with drones in a virtual forest or an escape from a space station. Game-driven motivation helps you train longer and actually enjoy it. This isn’t just a fitness app with an avatar — it’s a full-blown adventure.
2. AR Quests in Urban Spaces
Instead of a standard city tour, you could take part in a storyline quest where every historical building comes to life through your smartphone. Some travel companies are already testing this approach, turning a simple walk into a movie where you’re the main character.
3. VR Access to Rare Board Games
I have a weakness for collectible board games. But what if you could play a rare Japanese strategy game without owning the physical box? VR allows you to “unfold” the game on a virtual table, even if the original is locked away in a museum.
4. AR for Player Behavior Analysis
Instead of just using regular statistics, we can use AR tools to visualize heat maps of gaze movement, reaction speeds, and even emotional spikes during playtesting. It’s invaluable data for optimizing UX.
5. VR Team-Building Missions
Not just for esports! Corporate team-building events can be far more effective if you send the group on a VR mission — saving a ship, building a base, or defending a settlement from zombies. It helps develop communication skills under stress, but in a safe environment.
AR and VR open up incredible possibilities — and the further we move away from standard scenarios, the more exciting it gets. What unusual applications have you seen?
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