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Matthew Collins
Matthew Collins

@matthewcolins1155

Matthew “Matt” Collins here — Digital Product Manager by profession, gamer and traveler by nature. I specialize in the art and science of game mechanics, UX optimization, and player behavior analytics. My recent portfolio includes UX improvements for immersive online experiences such as LuckyJet, where milliseconds and design details matter. Between flights to tech events across the U.S. and sessions testing AR/VR features, I’m capturing 4K drone shots, expanding my board game collection, and exploring how emerging tech can reshape play.
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Male
Married
14/05/1988
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  • How to Design Game Mechanics for Games Where Reaction Speed and Intuition Are Key

    Hi! I’m Matt Collins, a Digital Product Manager who has been living and breathing game design for the past 10 years — from concept creation to fine-tuning mechanics.

    One of the most exciting categories of games for me is projects where the player has just a few seconds to make a decision. In these cases, reaction speed, intuition, and… smart UX take center stage.

    When I first started working with this kind of mechanic, it was a real challenge: how do you make sure players feel the thrill without getting lost in the interface? The answer turned out to be in observation. I spent a lot of time analyzing how people behave in stressful gaming situations: where their eyes go first, which elements they ignore, and when hesitation appears.

    For example, while working on one of my projects in 2023 — the fast-paced game LuckyJet (https://luckyjet1winindia.com/) — we tested dozens of variations of timers, buttons, and visual cues. We found that even changing the countdown indicator’s color 0.2 seconds earlier before the start increased engagement by 7%.

    In such games, it’s important to remember: the player must feel like they’re in control, even when events are unfolding rapidly. To achieve that:

    Minimize unnecessary clicks — every action should be intuitive.

    Signals and feedback should be as clear as possible, without visual noise.

    Adjust the game’s pace so it remains intense but doesn’t cause panic.

    Working on these kinds of projects feels like a journey to me: every test is a small discovery, and every iteration brings us closer to the perfect game rhythm.

    What about you? What are your most memorable experiences from games where time works against you?
    How to Design Game Mechanics for Games Where Reaction Speed and Intuition Are Key Hi! I’m Matt Collins, a Digital Product Manager who has been living and breathing game design for the past 10 years — from concept creation to fine-tuning mechanics. One of the most exciting categories of games for me is projects where the player has just a few seconds to make a decision. In these cases, reaction speed, intuition, and… smart UX take center stage. When I first started working with this kind of mechanic, it was a real challenge: how do you make sure players feel the thrill without getting lost in the interface? The answer turned out to be in observation. I spent a lot of time analyzing how people behave in stressful gaming situations: where their eyes go first, which elements they ignore, and when hesitation appears. For example, while working on one of my projects in 2023 — the fast-paced game LuckyJet (https://luckyjet1winindia.com/) — we tested dozens of variations of timers, buttons, and visual cues. We found that even changing the countdown indicator’s color 0.2 seconds earlier before the start increased engagement by 7%. In such games, it’s important to remember: the player must feel like they’re in control, even when events are unfolding rapidly. To achieve that: Minimize unnecessary clicks — every action should be intuitive. Signals and feedback should be as clear as possible, without visual noise. Adjust the game’s pace so it remains intense but doesn’t cause panic. Working on these kinds of projects feels like a journey to me: every test is a small discovery, and every iteration brings us closer to the perfect game rhythm. What about you? What are your most memorable experiences from games where time works against you?
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  • 5 Unexpected Ways to Use AR and VR in Gamification

    Hi! My name is Matthew “Matt” Collins, and for the past few years I’ve been exploring how game mechanics work beyond the usual consoles and smartphones. AR and VR in gamification are no longer just trendy buzzwords — they’re tools that can completely change how we interact with content, brands, and even the real world. Today, I want to share five unconventional examples that have inspired me.

    1. Gamified VR Workouts

    Imagine that your workout isn’t just repetitive movements, but a battle with drones in a virtual forest or an escape from a space station. Game-driven motivation helps you train longer and actually enjoy it. This isn’t just a fitness app with an avatar — it’s a full-blown adventure.

    2. AR Quests in Urban Spaces

    Instead of a standard city tour, you could take part in a storyline quest where every historical building comes to life through your smartphone. Some travel companies are already testing this approach, turning a simple walk into a movie where you’re the main character.

    3. VR Access to Rare Board Games

    I have a weakness for collectible board games. But what if you could play a rare Japanese strategy game without owning the physical box? VR allows you to “unfold” the game on a virtual table, even if the original is locked away in a museum.

    4. AR for Player Behavior Analysis

    Instead of just using regular statistics, we can use AR tools to visualize heat maps of gaze movement, reaction speeds, and even emotional spikes during playtesting. It’s invaluable data for optimizing UX.

    5. VR Team-Building Missions

    Not just for esports! Corporate team-building events can be far more effective if you send the group on a VR mission — saving a ship, building a base, or defending a settlement from zombies. It helps develop communication skills under stress, but in a safe environment.

    AR and VR open up incredible possibilities — and the further we move away from standard scenarios, the more exciting it gets. What unusual applications have you seen?
    5 Unexpected Ways to Use AR and VR in Gamification Hi! My name is Matthew “Matt” Collins, and for the past few years I’ve been exploring how game mechanics work beyond the usual consoles and smartphones. AR and VR in gamification are no longer just trendy buzzwords — they’re tools that can completely change how we interact with content, brands, and even the real world. Today, I want to share five unconventional examples that have inspired me. 1. Gamified VR Workouts Imagine that your workout isn’t just repetitive movements, but a battle with drones in a virtual forest or an escape from a space station. Game-driven motivation helps you train longer and actually enjoy it. This isn’t just a fitness app with an avatar — it’s a full-blown adventure. 2. AR Quests in Urban Spaces Instead of a standard city tour, you could take part in a storyline quest where every historical building comes to life through your smartphone. Some travel companies are already testing this approach, turning a simple walk into a movie where you’re the main character. 3. VR Access to Rare Board Games I have a weakness for collectible board games. But what if you could play a rare Japanese strategy game without owning the physical box? VR allows you to “unfold” the game on a virtual table, even if the original is locked away in a museum. 4. AR for Player Behavior Analysis Instead of just using regular statistics, we can use AR tools to visualize heat maps of gaze movement, reaction speeds, and even emotional spikes during playtesting. It’s invaluable data for optimizing UX. 5. VR Team-Building Missions Not just for esports! Corporate team-building events can be far more effective if you send the group on a VR mission — saving a ship, building a base, or defending a settlement from zombies. It helps develop communication skills under stress, but in a safe environment. AR and VR open up incredible possibilities — and the further we move away from standard scenarios, the more exciting it gets. What unusual applications have you seen?
    0 Comments ·0 Shares ·170 Views ·0 Reviews
  • Traveling Across the USA Through the Lens of Drone Photography: Capturing Frames That Tell a Story

    When I pick up my 4K drone, I’m not just thinking about taking a beautiful shot — I’m thinking about what story that frame will tell.

    Last year, I traveled coast-to-coast across the United States: New York, Chicago, Death Valley, the Grand Canyon, and even small towns in Montana where time seems to stand still. The drone became my second pair of eyes — showing me things I could never see from the ground.

    In Colorado, I caught a moment when fog slowly “slipped” off the mountain peaks, revealing sunny meadows. It felt like watching an entire world wake up. In Arizona, at sunset, my drone captured the interplay of light and shadow in Antelope Canyon, and the image came out so breathtaking that even local guides were impressed.

    I realized that drone photography isn’t just about “seeing from above.” It’s about capturing the mood of a place, its energy. Sometimes that means waiting an extra hour for the sun to hit the perfect angle. Sometimes it means flying in bad weather to catch a dramatic storm rolling over the ocean.

    And you know what? These shots have become my personal diary. They don’t just show where I’ve been — they remind me that every place has a soul, and you can capture it if you look from the right angle… even if that angle is 400 feet in the air.

    So, would you like to see America from a bird’s-eye view?
    Traveling Across the USA Through the Lens of Drone Photography: Capturing Frames That Tell a Story When I pick up my 4K drone, I’m not just thinking about taking a beautiful shot — I’m thinking about what story that frame will tell. Last year, I traveled coast-to-coast across the United States: New York, Chicago, Death Valley, the Grand Canyon, and even small towns in Montana where time seems to stand still. The drone became my second pair of eyes — showing me things I could never see from the ground. In Colorado, I caught a moment when fog slowly “slipped” off the mountain peaks, revealing sunny meadows. It felt like watching an entire world wake up. In Arizona, at sunset, my drone captured the interplay of light and shadow in Antelope Canyon, and the image came out so breathtaking that even local guides were impressed. I realized that drone photography isn’t just about “seeing from above.” It’s about capturing the mood of a place, its energy. Sometimes that means waiting an extra hour for the sun to hit the perfect angle. Sometimes it means flying in bad weather to catch a dramatic storm rolling over the ocean. And you know what? These shots have become my personal diary. They don’t just show where I’ve been — they remind me that every place has a soul, and you can capture it if you look from the right angle… even if that angle is 400 feet in the air. So, would you like to see America from a bird’s-eye view?
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