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Why Hotels Must Master Search Intent to Drive Direct Bookings
For years, the hospitality industry has been locked in a David vs. Goliath battle. On one side, we have hotels striving for personal connections and profitability; on the other, the behemoth Online Travel Agencies (OTAs) like Expedia and Booking.com. While OTAs provide volume, they come at a steep price- often claiming 15% to 25% in commission fees on every room sold. As we move through 2026,...
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