Why Businesses Need Both Word-of-Mouth and Online Reputation Management Reputation is the cornerstone of business success. Word-of-Mouth (WOM) remains one of the most powerful ways to build trust, as personal recommendations feel authentic and often lead to loyal customers. It’s cost-free and reliable, but its growth is usually slow and limited to smaller networks. In today’s digital world, Online Reputation Management (ORM) has become just as important. By monitoring reviews, responding to feedback, and managing visibility on search engines and social media, businesses can reach wider audiences quickly. ORM strengthens credibility, improves search rankings, and allows real-time engagement, though it requires constant attention and can amplify negative comments if not handled well. The strongest strategy combines both. Encouraging satisfied customers to share experiences while maintaining an active digital presence creates a balanced approach—one that builds trust, expands reach, and supports long-term business growth. https://logicwelltechnologies.com/latest-blogs/online-reputation-management-vs-word-of-mouth-what-wilmington-businesses-should-know/