Chargeback vs Refund: Merchants Must Know the Crucial Differences Confusing refunds with disputes can be costly, making chargeback vs refund an essential concept for merchants to understand. A refund is initiated by the merchant, giving them control over the transaction and preserving customer trust. A chargeback, however, is initiated by the customer’s bank, often resulting in fees, penalties, and lost revenue. Knowing the difference between chargeback vs refund allows merchants to create clear refund policies, train staff effectively, and guide customers toward resolving issues directly. Encouraging refunds instead of chargebacks helps reduce financial losses, lower dispute ratios, and strengthen payment processor relationships. Businesses that prioritize easy, transparent refunds see improved customer satisfaction and long-term loyalty. Visit - https://pastelink.net/ngtlxtxg