Digital Identity in Web3: Safeguarding Brands and Users On the old internet (Web2), your online identity was fragmented accounts with dozens of sites, each asking for your information, accumulating profiles they controlled, and sometimes losing your data to cyber hackers. Brands had minimal control over where or how their identity was being used. Consumers were stuck managing passwords, concerned with privacy, and tidying up the mess when something leaked out. Web3 turns this notion on its head. Your digital identity is now portable, safe, and best of all yours to control. It’s linked to a cryptocurrency wallet, decentralized identifiers (DIDs), or even NFT credentials on the blockchain. No monolithic corporation owns your identity; you do. For brands, this implies that they can verify authenticity to their community directly, using verified credentials to battle phishing and fake accounts, and engage in a transparent, verifiable manner. https://www.intelisync.ai/blog/digital-identity-in-web3-safeguarding-brands-and-users/