Customer Lifetime Value: Why It Matters and How to Calculate It Understanding Customer Lifetime Value (CLV) is key to long-term business success. CLV helps businesses measure the total revenue a customer is expected to generate throughout their relationship with the brand. A higher CLV means greater profitability and customer loyalty. By focusing on retention, personalized marketing, and excellent service, businesses can maximize CLV and reduce acquisition costs. Calculating CLV involves analyzing purchase history, average order value, and repeat transactions. Knowing this number helps businesses make smarter decisions on marketing spend and customer engagement strategies. Prioritizing Customer Lifetime Value ensures sustainable growth and stronger customer relationships over time. Read Also: https://blog.enrcloud.com/measure-customer-lifetime-value-cltv/ Visit Here: https://enrcloud.com/marketing-automation-services/