What is Campaign Optimization and Why It’s Crucial for Marketing Success
As a marketer, your primary goal is to execute campaigns that deliver the best possible results. A survey by Rakuten revealed that over 1,000 marketers reported wasting 26% of their budget on ineffective campaigns. This highlights the importance of campaign optimization. Optimizing your campaigns ensures that ads reach the intended audience and meet key performance indicators (KPIs). In this...
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