Top 11 Best Practices for Effective CRM Data Management What Is CRM Data Management? CRM data management refers to the process of collecting, storing, and maintaining customer information within a CRM (Customer Relationship Management) system. This data includes critical details such as email addresses, contact numbers, purchase histories, and other interactions between a business and its clients. A robust CRM platform centralizes this information, ensuring seamless access across sales, marketing, and customer service teams. By maintaining a unified database, organizations eliminate repetitive data entry and improve decision-making with real-time, accurate insights into customer relationships. Reports indicate that 74% of respondents find that CRM systems significantly enhance access to customer data. However, the quality of insights depends on the accuracy of the data. Poor data quality can lead to flawed decisions and missed opportunities. Read Complete Article: https://martech360.com/marketing-automation/crm/11-best-crm-data-management-practices/