Ad Fraud in Programmatic Advertising: How to Detect and Prevent It

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2024-11-20 11:40:34 -

The rise of programmatic advertising has revolutionized the digital marketing ecosystem, enabling advertisers to deliver targeted ads at scale. However, it has also become a breeding ground for ad fraud, a pervasive issue costing the industry billions annually. In this tech article, we will explore the nuances of ad fraud, its types, and actionable strategies to mitigate its impact. What is Ad...

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