Pro Tip: Why You Should Stop Using Last-Click Attribution in Google...

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2024-11-14 14:33:39 -

Pro Tip: Why You Should Stop Using Last-Click Attribution in Google Ads

In the world of digital marketing, attribution models help advertisers understand the customer journey by assigning credit to different touchpoints along the path to conversion. Many advertisers still rely on last-click attribution, which assigns all credit for a conversion to the final ad a customer clicked before making a purchase. However, last-click attribution can paint an incomplete...

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