Designing Mid-Funnel Email Campaigns that Engage and Educate

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2024-11-12 10:27:36 -

In today’s digital-first world, email campaigns remain one of the most effective channels for engaging potential customers. For B2B and Martech marketers, one of the most critical stages to target in the buyer's journey is the mid-funnel. This stage is where prospects have shown an initial interest but may still need education and encouragement to move further along the funnel....

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