Top, Middle, and Bottom of the Funnel: A Sales Funnel Explained

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2024-11-05 16:13:04 -

A sales funnel is a visual representation of the customer journey, from initial awareness to final purchase. It’s a crucial tool for businesses to understand and optimize their sales process. The funnel is typically divided into three stages: 1. Top of the Funnel (TOFU) The top of the funnel is where potential customers first encounter your brand. At this stage, they may not be...

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