Top-of-the-Funnel Sales: Nurturing the Seed of Opportunity

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2024-11-04 13:18:46 -

Top-of-the-funnel (TOFU) sales is the initial stage of the sales process where businesses focus on attracting and engaging potential customers. This stage is crucial as it sets the foundation for building long-lasting relationships and driving conversions. Understanding the TOFU Stage At the TOFU stage, potential customers are just beginning to explore solutions to their problems. They...

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