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How a Loyalty Program for Pulses Brands Can Turn Buyers into Repeat Customers
A shopper stands in front of a shelf of toor dal. Six brands, similar packs, similar prices. She picks the one that's on offer or closest to her hand. Next month, she'll probably do the same thing again, and a different brand will win. That is the daily reality for pulses brands. The product is essential and bought often, yet loyalty is thin because nothing ties the buyer to one brand over...
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