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Twister Fries and the New Playbook for Differentiation in Quick Service
Twister Fries are more than a novelty fry cut; they reflect how quickly quick-service food is evolving into a measurable experience. The distinctive spiral shape changes perception first-crispness cues, photo-friendly texture, and an implied crunch-to-sauce ratio. But beyond aesthetics, the product forces operators to rethink workflow: batch timing, oil temperature consistency, seasoning...
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