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How Do FMCG Companies Track Their Field Sales Teams?
Your field sales rep started his day at 9 AM. It's now 2 PM. Do you know how many outlets he has visited? Did he follow the beat plan? Did he take any orders, or is he sitting at a tea stall somewhere? If you can't answer these questions with confidence, you're not alone. Most FMCG sales managers deal with this exact problem every single day. Field sales is the core of FMCG business. However,...
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