"This game means a lot to our culture, and there are so many people that are in this community. It's about making sure that the player base is really happy. That is the NBA players that play our game, the stars, the sportsmen," Singh said. "So today I'm going to send a lot of codes to individuals. I've handed over an online game on Travis, PG, and some of the people I'm friends with.

The momentum and culture that this game is experiencing, and the anticipation for launch day only gets bigger. And to be honest , quite overwhelming, yet incredibly thrilling as well. "As the face of NBA2K, Singh has an incredibly impactful role in the ongoing growth of the game. From facilitating participation by stars and athletes as well as personally engaging with the general public, Singh understands the massive obligation he is held to.

"I consider myself to be a part of the funnel with regards to the mass awareness people. I've maintained contacts with every larger person that plays our game, but also our group of players who is relying on my ability to stay up-to-date with what's happening," Singh said. "Our game isn't just drop it and leave it. The game is updated every six weeks significant ones with new music, new content in the game, the latest MyTeam cards, new clothes and accessories, every six weeks.

It's so much. Therefore, as the face of all of it, I'm entrusted with an immense responsibility to communicate with our entire consumer base the best we can. ""I believe it's an honor to be a part of the players. It's something they talk about inside the gym," Singh said. "Even even Klay stated that he had not been playing NBA2K ever since the Dreamcast, the fact that Klay is concerned about his score so much, I know that this isn't the case. I can see his tag for gamer He plays it plenty.

But I'm also convinced that in particular, was extremely upset over the three-point score of 88. But you know what the funniest part is? That's still tied for the second-highest rating. I believe that's a part of the challenge of having a player who's far ahead of everyone else but how do you manage that? Steph in 2015 has shot more than 10 times more three-pointers than any other player throughout the game. So at some point should the score not be at least 10% better than everybody elsewhere in the league? How can we handle this? I'm thinking he's damaged that scale."

Singh stated that the ratings are something players truly appreciate, which generates a level of interest between players and fans. This is what led to Kevin Durant's recent complaints about his overall rating and how it was somehow less than 99. "I'm sure you've seen KD's tweet too," Singh said. "You know what's funny is that me and Kevin are actually really close friends. He's one of four NBA players inviting me to the wedding. We were messaging literally the night before, then that score was hit, and all of a sudden he became angry."

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