Europe is Dominating MVNO Market
The MVNO market has garnered USD 73.6 billion in 2022, and it is projected to rise at the rate of 8.7% from 2023 to 2030, to capture $155.2 billion by 2030, As per the report by market research company, P&S Intelligence.
This growth can be credited to the increasing usage of smartphones and the need for reduced cost mobile costs. Major growth in the demand for triple-play services in emerging economies; and a surge in the need for high-speed internet connectivity.
Furthermore, the increasing requirement for better video, voice, and mobile data and the growing usage of the internet are major key growth drivers for mobile virtual network operators, who provide such solutions at a lesser cost in comparison to mobile network operators.
The prepaid category is projected to show faster growth in the years to come. This is mainly due to customers opting for prepaid plans, as these offer them the liberty to modify their plans as per their requirements, particularly those that use the pay-as-you-use model.
In 2022, the postpaid category held the larger revenue share of the MVNO market and is also projected to continue its dominance in the years to come. This is due to customers are not required to pay anything upfront, they just need to pay according to their usage of services while opting for postpaid plans.
Based on service type, in 2022, The discount category had the largest revenue share of approximately 30% and is projected to continue its Domaine in the years to come. This can be accounted for by the increasing customer engagement, speedy digitization, and lessening costs of telecom services because of the snowballing competition in the market and increasing demand for MVNO solutions in small and mid-sized initiatives.
In 2022, the European market had the largest revenue share, of above 40%, and is estimated to continue its leading position in the future. This can be credited to the high acceptance rate of enhanced technologies, infrastructure expansion, and the existence of a large number of the mobile virtual network operator and substantial ARPU.
Moreover, the snowballing acceptance of integrated services, like voice-over-internet protocol, also aids the development of the regional market.
While APAC is projected to grow at the fastest rate in the future. Mainly because of the collaborations among the market key players and smartphone manufacturers. Moreover, emerging economies, like India and China are working constantly on the improvement of their IT and telecom sectors, for offering advance telecommunication solutions.
Hence, with the increasing usage of smartphones and the need for reduced cost mobile costs, major growth in the demand for triple-play services in emerging economies; and a surge in the need for high-speed internet connectivity are the major factors driving the MVNO market.
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