Instagram is one of the most powerful tools in a digital marketer's toolkit. It can help you promote your brand, connect with potential customers, and drive traffic to your website or offline materials.

But, as a business, it's important to consider the overall purpose of your account and focus on that instead of simply trying to gain more free followers.

High-Quality Images

Instagram is all about visuals, and you’ll want to take advantage of this by posting high-quality images. Not only will this ensure that your posts stand out from the rest, but they’ll also help to improve engagement and build a stronger relationship with your audience. You may even consider downloading the best images to your computer, or saving them to an external hard drive. This is especially important if you plan to make use of the platform for your business in the future.

Engaging Posts

Using Instagram for business is a great way to engage your audience and build brand loyalty. Posting a variety of images helps your account stand out from the crowd, but you should also remember to include written content. This can be as simple as a short quote or as elaborate as a long message about your products. Be sure to add a call-to-action in the caption, and always make it a point to engage with other accounts. This shows that you are an authentic business that values reciprocity.

One of the best ways to create engaging posts is by focusing on your business’s culture and employees. Creating behind-the-scenes photos and videos allows your customers to feel connected to the people who make your business what it is.

Hashtags

If you want to make your Instagram posts more accessible to users, you should consider using hashtags. These words help Instagram sort and organize your content so that it appears in the feeds of people who are more likely to like and follow you.

Hashtags can be a great way to boost your brand's visibility and reach new customers. However, they need to be used carefully and strategically.

You can find hashtags that are trending by searching for them on Instagram. You can also use a tool called Keyword Tool to generate hashtag suggestions for your posts.

The hashtags you choose should reflect your audience, and you should only use hashtags that you feel confident will bring value to your account and followers. For example, you may not want to use NSFW or self-harm hashtags on your account. You should also keep your hashtag strategy focused on user-generated content.

Linking to Your Account

One of the best ways to get free Instagram followers is to create a link in your profile bio that directs users to your website or other online resources. It doesn't have to be a big link, but it should be clickable and clearly tell what action you want people to take after they visit your account.

If you're new to using this feature, start by learning the best way to create a link in your bio that converts. Many tools can help you build a catalog of links to share with your followers.

You can also add a link in your email signature and online newsletters. Use a link shortener to make the links easier to click.

Instagram's new linking features are still in development, but they're a great way to boost your engagement and drive traffic to your site. Be sure to track your results so you can optimize for your business goals and audience preferences.