"Wins To Watch" refers to the team of the player wins three of their next eight domestic matches (starting October 30) Then they receive an additional one-time stat boost similar to an in-form. In other words, if Man City win 3/8 games FIFA 23 Coins, Haaland gets another +1 on top of the updates to his in-form the player receives. (Lol 'if'.)

Nations to Watch means that any player with a Ones to Watch card whose country is participating with this year's World Cup will receive a one-time form upgrade if their team win a game at the World Cup. The Erlings are having a difficult time on the eve of this tournament, it appears because of Norway's lack of participation. ('Tough times for Erling' is not something we expect to write on many other occasions this year/decade/millennium.)

Additionally, Nations to Watch players don't require selection by their country's team to be upgraded. This means that even if Gabriel Jesus somehow doesn't make it into Brazil's squad and his countrymen get the win in Qatar then the Arsenal hitman will still get a +1.

Additionally, it's worth noting there is a limitation to Ones to Watch players do not receive upgrades based on other promo cards. So if Tyler Adams gets some sort of wild 90+ card in April in the form of a new promotion, such as Factsmashers or whatever the case may be, his OTW will not be changed accordingly. (Sorry Tyler. If this makes you feel any better, you're practically everyone's pre-order OTW bundle.)

The unusual market for transfers of last year's behaviour meant that it was usually practical and affordable to add good promo players to one's team even within a couple of days after they came out. This could prove to be true in FIFA 23 but at present buy FUT 23 Coins, the top Ones to Watch players are going to cost you a massive price. Since they've been given no updates at all which is why it's difficult to suggest spending coins on them.