From more than $ 2,753 million in 2021, the U.S. razor market will reach about $3,002 million by 2030, at a growth rate of about 1%. This is because of the eminent manufacturers present in the country. Gillette, a brand of the P&G Company, is leading the razor industry in the country. Furthermore, interest in shaving and male grooming to improve physical attraction will rise in the future, because of the younger population, which boosts the demand for razors.

Progression in innovative technology has helped the demand to grow significantly, as consumers prefer electric trimmers because of the tendency of growing beards, and also, they help in maintaining the shape of beards and offer an improved experience. Furthermore, women are more concerned about hygiene, and skin care products in the U.S custom-made for specific skin types, like dry and oily. All these factors would generate quite a few opportunities for companies present in the U.S.

The cartridge razors had the highest demand in 2021, with a revenue of approximately $1.2 billion. The key factors behind the acceptance of cartridge razors are their expediency and faster operation, and they offer faster shave and are easily swappable, and are less susceptible to cuts. Effective marketing also has a lot to do with the faster growth in demand for these razors.

Electric razors will have the highest growth rate of about 5% in the years to come. Owing to substantial advantages over other categories, together with longevity and lower usage costs besides the growing beard trend, the U.S. people prefer electric razors. For example, as of 2019, above 80 million U.S. consumers used electric and battery shavers and this count will rise approximately to 86 million by 2023.

In 2021, razor used by the masses has the largest revenue share, around half of the U.S. razor market, and it will significantly grow in the years to come as well. These largely comprise of straight, disposable, and safety razors, generally made from cheap materials like injection-molded polycarbonate. Likewise, there are mostly single-blade razors in this category, making this an automatic choice for people who have irritated skin, spots, or dryness.

The snowballing focus on personal grooming is a significant factor behind the increasing demand for razors in the U.S. These days, men and women are more aware of grooming and are further attentive to their looks, with more emphasis on haircare.

With the increasing focus of men on personal grooming, more males are favoring male-focused salons or spas for better assistance from professionals for their haircuts and shaves.

There is an increasing fascination in both, males and females to look more attractive, and because of this, there is an increasing focus on personal grooming. With personal grooming grabbing attention, the need for razors is on the rise in the U.S.