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Cordless Lawn Mower Market Size and Growth Driven by Sustainability Trends

The cordless lawn mower industry is witnessing significant transformation, fueled by rising environmental concerns and rapid adoption of battery-powered solutions. Increasing consumer preference for noise-free, emission-free equipment is creating new market dynamics and driving substantial business growth across residential and commercial segments. The market shows promising potential due to ongoing technological innovation and expanding market opportunities.
Market Size and Overview
The cordless lawn mower market is estimated to be valued at USD 3.37 Bn in 2025 and is expected to reach USD 6.04 Bn by 2032. It is projected to grow at a compound annual growth rate (CAGR) of 8.7% from 2025 to 2032.
Key Takeaways
- Dominating Region: North America continues to dominate the Cordless Lawn Mower Market share in 2025, benefiting from widespread urban landscaping trends and supportive regulations on gas mower emissions. For instance, California’s stringent emission norms significantly accelerate market growth.
- Fastest Growing Region: Asia Pacific is the fastest growing market region in 2025, fueled by rising disposable incomes and urban lawn care adoption, particularly in Japan and China.
- By Product Type:
- Dominant Sub-segment: Push-type cordless lawn mowers lead the product market, driven by consumer preference for lightweight and compact solutions.
- Fastest Growing Sub-segment: Robotic cordless lawn mowers exhibit rapid growth, with recent AI-driven models launched in 2024 gaining traction among tech-savvy users.
- By Battery Type:
- Dominant Sub-segment: Lithium-ion batteries dominate due to longer life cycles and reduced charging times, highlighted by new Bosch models utilizing next-gen battery tech launched in 2025.
- Fastest Growing Sub-segment: Nickel-metal hydride (NiMH) batteries are gaining interest as cost-effective alternatives, particularly in emerging markets.
- By End-user:
- Dominant Sub-segment: Residential users are the largest consumer group, driven by growing home improvement culture globally.
- Fastest Growing Sub-segment: Commercial landscaping services are rapidly adopting cordless mowers for operational efficiency and reduced site emissions, as seen in a 2024 case study of a major US landscaping company.
Market Key Trends
A pivotal trend shaping the cordless lawn mower market is the integration of smart technology with eco-friendly powertrains. In 2024, multiple product launches emphasized AI-enabled robotic mowers equipped with IoT connectivity and enhanced battery management systems, dramatically improving user experience and operational efficiency. For example, Deere & Company introduced a new AI-powered robotic mower line in mid-2024 that offers remote operation and precision cutting, reducing labor requirements by 30%.
This innovation not only addresses market drivers such as energy efficiency but also meets rising consumer expectations for convenience and sustainability. The sustainability-driven market trends, supported by government subsidies for battery-powered gardening tools in Europe and North America, are expected to sustain elevated market revenue growth and encourage further product innovation from market companies.
Key Players
Prominent market players in the cordless lawn mower space include Husqvarna Group, Stanley Black & Decker, Inc., Robert Bosch GmbH, Deere & Company, and The Toro Company. Other key market companies playing significant roles are EGO Power+, Greenworks Tools, Makita Corporation, MTD Products, Echo Incorporated, and Sun Joe.
Market players in 2024 and 2025 have pursued various growth strategies, including new product launches, strategic partnerships, and regional expansions to capture larger market share.
For example, Husqvarna partnered with a battery cell manufacturer to enhance battery lifespan and expand market revenue, resulting in a 15% increase in customer retention by the end of 2024. Stanley Black & Decker focused on expanding its supply chain network in Asia Pacific to capitalize on rapidly growing demand, which strengthened its global market position. Additionally, Bosch’s emphasis on R&D in lightweight cordless mower design helped the company introduce ergonomic models, improving user experience and business growth in 2025.
FAQs
Q1: Who are the dominant players in the Cordless Lawn Mower market?
The dominant players include Husqvarna Group, Stanley Black & Decker, Inc., Robert Bosch GmbH, Deere & Company, and The Toro Company. These companies lead the market with product innovation, strategic partnerships, and robust distribution networks.
Q2: What will be the size of the Cordless Lawn Mower market in the coming years?
The market size is projected to grow from USD 3.37 billion in 2025 to USD 6.04 billion by 2032, exhibiting a CAGR of 8.7%, driven by rising demand for sustainable landscaping solutions and technological advancements.
Q3: Which end-user industry has the largest growth opportunity?
The residential end-user segment holds the largest growth opportunity due to increasing consumer inclination toward efficient and eco-friendly lawn maintenance products globally.
Q4: How will market development trends evolve over the next five years?
Market trends will continue to focus on smart, AI-enabled cordless lawn mowers integrated with enhanced battery management systems, increased connectivity, and sustainability-driven product innovations.
Q5: What is the nature of the competitive landscape and challenges in the Cordless Lawn Mower market?
The competitive landscape is marked by intensive R&D and rapid product innovation; however, market restraints include high upfront costs and occasional battery performance concerns, which players strive to overcome through technological enhancements.
Q6: What go-to-market strategies are commonly adopted in the Cordless Lawn Mower market?
Common strategies include strategic partnerships for battery technology, product diversification into robotic mowers, supply chain expansion in emerging regions, and marketing campaigns targeting environmental consciousness to boost market share.
This comprehensive Cordless Lawn Mower market report integrates market insights, analysis of industry size, and evolving market trends to support informed decision-making in a competitive environment.
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Author Bio:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )
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