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Introduction The Electrostatic Discharge packaging market is undergoing a transformative shift, driven by the global push for sustainability and eco-friendly solutions. With industries such as electronics, automotive, aerospace, and healthcare relying heavily on ESD packaging, there is a growing demand for materials that not only provide effective static protection but also align with...

Selling in ‘Rural India’ is not as simple as selling in ‘Urban India’. It’s not just a statement, it’s the hard, but bitter truth mostly every new FMCG brand overlooks. Picture this: You're a sales manager at a FMCG company. Your urban markets are doing okay, but growth is slowing down. So you talk with your boss, he tells you that rural India is where the...