The Future of Premium Lager – A $294.8 Billion Market by 2035

The global Premium Lager market is on track to reach $294.8 billion by 2035, growing from $174.2 billion in 2024, according to recent research by DataString Consulting.

Key industry trends, including the rise of craft brewing, luxury hospitality, and event management, are fueling this growth. Premium Lager is increasingly favored in fine dining for its ability to enhance flavors, and in high-end hospitality venues, cruise lines, and specialty stores, where brands like Heineken and Anheuser-Busch InBev lead the market with diverse, high-quality offerings.

The emergence of craft breweries has reshaped consumer preferences, prioritizing quality brewing techniques and unique flavor profiles. This shift is also boosting demand for specialty malts and hops while fostering craft beer tourism, attracting visitors to brewery hubs worldwide.

In major markets such as the U.S., Germany, and the UK, competition is fierce, with industry giants investing in innovation, partnerships, and sustainability. Strategies range from premium ingredient sourcing to integrating Lager selections into luxury hospitality experiences.

📊 Get the full industry analysis here: Premium Lager Market Report