In Japan, a bride often wears several kimonos of various colors throughout her big day. A Japanese Shinto bride wears a wedding dress. Beginning within the fourteenth century, Korean silk wedding robes were red, green, and yellow. Much like Zhou- and Han-ruled China, traditional Korean fashions were also strictly regulated by color. Children and unmarried adults in Imperial Korea wore bright hues, whereas, after marriage, women and men of this period both wore white or any other neutrals until their senior years. The very elderly wore white only, a color of mourning, and everyone was necessary to wear white for three years following the death of the emperor or perhaps a member of his family.

Traditional Korean brides were also likely to embody a typical theme in bridal fashion around the world, which is the emulation of royalty. This is, partly, how Western brides found to wear white too, and as a result, the way a particular type of white Western wedding gown began to colonize the weddings from the whole world.

A wedding gown for the first marriage in Europe and European-dominant countries has become usually white automatically, and then any woman marriage in another color does so like a deviation. But the ubiquity of the style is comparatively recent, becoming de rigeur only through the middle of the nineteenth century when Queen Victoria married Prince Albert in 1840. Before that, although brides did wear white once they could afford it, the wealthiest and many royals included in this also wore gold, or blue, or, when they were not rich or royal, whatever color their finest dress been.