Nicotine Gum Market is driving towards harm reduction by E-cigarettes

Nicotine gum is a smoking cessation product designed to help smokers quit the habit by reducing cravings and withdrawal symptoms. Nicotine gum works by releasing doses of nicotine to the body through the lining of the mouth and allowing smokers to receive the nicotine they are accustomed to in a safer manner without the harmful cancer-causing smoke. The gum comes pre-scored into 2mg or 4mg sizes to allow smokers to control their nicotine intake. Some key advantages of nicotine gum include convenience of use, discretion as it does not produce smoke like cigarettes, and ability to receive nicotine in a slow controlled-release manner to gradually wean oneself off the addiction.

Global Nicotine Gum Market is estimated to be valued at USD 1.90 Bn in 2024 and is expected to reach USD 3.10 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

Key Takeaways

Key players operating in the nicotine gum market are GlaxoSmithKline plc, Johnson & Johnson, Novartis Consumer Health, ITC Limited, Cipla Health Limited, Perrigo Company Plc, Fertin Pharma, Alchem International, Revolymer, British American Tobacco Plc, Philips Morris International Inc

Increasing number of smokers wanting to quit and popularity of alternative smoking cessation products like e-cigarettes have led to high Nicotine Gum Market Demand in recent years.
Leading nicotine gum manufacturers are expanding their product portfolio and distribution networks globally to capitalize on the large untapped markets in Asia and Latin America.

Market key trends

The growing popularity of electronic cigarettes or e-cigarettes as a safer alternative to traditional smoking is driving the nicotine gum market towards developing products focused on harm reduction. Companies are innovating gum formulations that mimic the hand-to-mouth smoking ritual of e-cigarettes to help dual users transition away from both smoking and vaping. Flavored nicotine gums that offer familiar tobacco or menthol flavors are gaining traction in the market.

Porter's Analysis

Threat of new entrants: New entrants will face challenges to build brand awareness and compete with established players in the market.
Bargaining power of buyers: Buyers have moderate bargaining power due to availability of substitutes.

Bargaining power of suppliers: Suppliers have low to moderate bargaining power as there are many suppliers in the market.
Threat of new substitutes: Substitutes like nicotine patches and lozenges pose threat of substitution.

Geographical Regions

North America currently holds the largest share in the nicotine gum market owing to favourable regulatory policies and increasing health awareness. The United States holds the largest share in the North America region.

The Asia Pacific region is expected to witness the fastest growth during the forecast period due to increasing disposable income, expanding distribution channels and growing health awareness. China and India are expected to offer high growth potential owing to large population and changing consumer preferences towards quitting smoking.

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About Author:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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