Safari Tourism Industry Overview

The global safari tourism market size was estimated at USD 34.62 billion in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2030. The increasing interest of bloggers and influencers in safari travel is the key factor fueling the market growth. There are many travel bloggers and influencers on social networking sites, with a large follower base. These people post their travel content on social media platforms. The increasing preference of people for unique as well as exotic holiday experiences, growth in middle and upper-middle-class expenditure, and the growing impact of social media on the travel industry are the major factors that drive the market growth.

Gather more insights about the market drivers, restrains and growth of the Safari Tourism Market

Safari tourism has grown at an augmented pace over the years. One of the significant drivers propelling the growth of the market is the abundant wildlife and diverse natural habitats found in safari destinations. These destinations offer a unique and awe-inspiring opportunity for travelers to experience the beauty of nature and observe a wide range of wildlife species in their natural habitats. The allure of encountering iconic wild animals creates a sense of excitement and adventure for tourists. This has significantly impacted the global safari tourism market resulting in an ever-growing number of travelers looking for a safari tourism experience.

According to a United Nations World Tourism Organization (UNWTO) report titled 'Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa,' wildlife tourism constitutes 7% of global tourism and experiences an annual growth rate of approximately 3%. The report further highlights that 14 African countries collectively generate around USD 142 million through entrance fees for protected sites and areas. This number is expected to grow in the coming years as more travelers, especially millennials, seek tourism activities that allow them to immerse themselves in pristine natural environments and witness wildlife in their natural habitats.

The growing consumer inclination toward sustainable tourism is expected to help hospitality and tourism professionals with an opportunity to recover from the pandemic’s impact and prepare for a more resilient and sustainable future. According to the ‘2023 Sustainable Travel Report’ published by World Economic Forum, around 76% of travelers prefer to travel sustainably and look for sustainable options for travelling. This is expected to offer safari tour operators an opportunity to transform their business models and strategies and set realistic and reasonable parameters around food, flights, accommodation, and transport in their travel policies. With a clear understanding of consumer willingness to spend on their safari tours, tour operators in the market are managing their pricing portfolio to tap into price-sensitive markets.

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Safari Tourism Market Segmentation

Grand View Research has segmented the global safari tourism market based on type, accommodation type, group, booking mode, and region:

Safari Tourism Type Outlook (Revenue, USD Million, 2018 - 2030)

• Adventure Safari
• Private Safari
• Others

Safari Tourism Accommodation Type Outlook (Revenue, USD Million, 2018 - 2030)

• Safari Resorts & Lodges
• Safari Camps
• Treehouses
• Others

Safari Tourism Group Outlook (Revenue, USD Million, 2018 - 2030)

• Friends
• Families
• Couples
• Solos

Safari Tourism Booking Mode Outlook (Revenue, USD Million, 2018 - 2030)

• Direct Booking
• Agents And Affiliates Account
• Marketplace Booking

Safari Tourism Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  1. U.S.
  2. Canada
• Europe
  1. Germany
  2. UK
  3. France
  4. Spain
  5. Italy
• Asia Pacific
  1. China
  2. India
  3. Bhutan
  4. Nepal
• Central & South America
  1. Brazil
• Middle East
  1. Saudi Arabia
• Africa
  1. South Africa
  2. Kenya
  3. Tanzania
  4. Botswana
  5. Namibia

Key Companies profiled:

• Wilderness
• Thomas Cook Group
• Singita
• Scott Dunn Ltd.
• Rothschild Safaris
• &Beyond
• Abercrombie & Kent USA, LLC
• Gamewatchers Safaris Ltd.
• Backroads
• TUI Group
• Angama
• One&Only
• Wellworth Hospitality Collection
• Marriott International, Inc.

Key Safari Tourism Company Insights

The industry is characterized by the presence of global companies and emerging players. The major players of the industry emphasize product innovation & differentiation and unique designs aligned with the changing consumer trends. These players have extensive distribution networks worldwide, which enable them to reach a wide customer base and expand into emerging markets. The emerging companies, on the other hand, are focused on niche markets, specialized product portfolios, and fresh designs to improve their visibility in the market.

TUI Group is one of the largest players with a complete portfolio in the safari market. The company's operations are divided into several categories, including markets and airlines, holiday experiences, and other business sectors. The company has 1,600 travel agencies, 6 airlines with around 150 aircraft, 18 cruise liners, and 380 hotels & resorts. Its integrated offerings provide 27 million customers with an unmatched holiday experience in 180 countries.

Recent Developments

• In June 2023, the Marriott International, Inc. partnered with Delaware Investment Limited to establish the first JW Marriott luxury safari lodge in the Serengeti National Park of Tanzania. The resort, which is scheduled to open in 2026, will be in the national park that is home to some of the world's greatest herds, limitless grasslands, and the Great Migration. The resort, which is nestled between the Mbalageti and Grumeti rivers, will offer views of the plains beyond as well as the abundance of wildlife that frequents the rivers to the north and south.

• In May 2023, & Beyond announced the rebuilding of its Phinda Forest Lodge, situated in &Beyond Phinda Private Game Reserve, KwaZulu Natal, South Africa. To ensure minimal disruption to the delicate habitat, the lodge refurbishment will leverage the existing lodge and room structures instead of a complete rebuild. This approach allows for preserving the lodge's original 'Zulu-zen' concept while incorporating updated architectural elements.

Order a free sample PDF of the Safari Tourism Market Intelligence Study, published by Grand View Research.

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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.

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