The automotive smart display market is trending towards connected and autonomous driving experiences. With over 70% of new vehicles expected to have smart displays by 2031, automotive smart displays provide drivers with convenient access to navigation, entertainment and vehicle diagnostic information on easy-to-use touchscreens. Smart displays leverage the latest display technologies like LCD, TFT-LCD with IPS technology, OLED, and AMOLED to offerdrivers best-in-class visual clarity. With rapid processing power, intelligent voice control systems and seamless smartphone integration, smart displays are redefining in-vehicle comfort and convenience.

The Automotive Smart Display Market is estimated to be valued at US$ 12.83 billion in 2024 and is expected to reach US$ 21.73 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Key Takeaways

Key players operating in the automotive smart display market are Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG (HARMAN International), and Visteon Corporation.

Growing demand for enhanced driving experience: Smart displays are witnessing increased adoption as they offer drivers access to critical vehicle information through easy-to-use interfaces designed for driving safety and convenience. Automotive Smart Display Market Demand Advancing display technologies are further enhancing visibility and legibility of onboard screens.

Global expansion of connected mobility: Major automakers are embracing smart displays, advanced connectivity and autonomous capabilities to expand into international markets. As vehicle connectivity becomes core to the driving experience, smart displays will see more seamless integration into infotainment ecosystems across borders.

Market Key Trends

Larger display sizes: Vehicle manufacturers are increasingly opting for wider, high-resolution screens between 10-15 inches to improve visibility of navigation and entertainment features. Advances in LCD, AMOLED and OLED technologies allow for slimmer, lighter large displays.

Growing demand for multi-display setups: To cater to front and rear passenger needs, brands are offering dual and triple display setups controlled through a main interface. Some luxury models offer up to 7 individual smart screens throughout the cabin.

Porter’s Analysis
Threat of new entrants: Automotive smart display market witnesses high threat from new entrants due to established brand image of existing players.

Bargaining power of buyers: Buyers have high bargaining power in automotive smart display market due to availability of substitutes.

Bargaining power of suppliers: Suppliers have moderate bargaining power due to differentiated components used in automotive smart displays.

Threat of new substitutes: Threat of substitutes is moderate as no direct replacements exist for smart display technology used in premium vehicles.

Competitive rivalry: Intense competitive rivalry exists among key players to gain higher market share through innovation and brand promotions.

Geographical Regions
North America dominates the automotive smart display market in terms of value owing to high vehicle production and early adoption of advanced driver assistance systems.
Asia Pacific except Japan is the fastest growing region for automotive smart display market driven by increasing vehicle production in China and India along with growing demand for connected vehicles.

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Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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