Originally Published on: QuantzigMarketing Mix Optimization Helps Manufacturing Client Improve MROI by 55%
Client: A leading global alcoholic beverages manufacturer with an extensive worldwide presence.
Objective: Streamline future spending allocation, enhance market attractiveness, align with business planning, increase sales, profit, and shareholder value, and assess the impact of advertising on overall sales revenue.
Challenges Faced:
- Shortage in the supply of raw materials.
- Economic instability affecting consumer spending.
Quantzig’s Solution: Implemented marketing mix optimization solutions to precisely monitor media spend, enhance business performance, and elevate brand appeal. Successfully allocated the marketing budget across various media platforms, resulting in a measurable 55% improvement in ROI.
Enhancing Marketing Efficiency in Apparel Retail: Insights, Efficiency, and Optimization
Client: A global player in the apparel retail sector with retail units worldwide.
Objective: Evaluate the success of advertising and targeting campaigns, optimize costs, and enhance overall business efficiency.
Challenges Faced:
- Assessment of the effectiveness of advertising and targeting campaigns.
- Need for cost optimization and efficient allocation of future spending.
Quantzig’s Solution: Utilized marketing mix optimization to pinpoint performance drivers, assess the impact of marketing activities, gain actionable insights, and boost sales, market share, and marketing ROI. The client witnessed a measurable improvement, gaining insights into increased sales and profitability.
Marketing Mix Optimization for the European Wellness Industry: Transforming Business Performance
Client: A key player in the European wellness industry.
Objective: Elevate overall business performance through effective marketing mix optimization.
Challenges Faced:
- Shortcomings in the existing marketing mix.
- Inefficient allocation of marketing budget across different media platforms.
Quantzig’s Solution: Implemented advanced marketing mix optimization solutions to comprehend shortcomings, allocate the budget efficiently, and increase visibility. Achieved a measurable improvement in ROI for products and services across various marketing channels.
Key Takeaways:
- Quantified marketing effectiveness in terms of ROI, revenue, contributions, and incremental sales.
- Achieved improved cost savings and profitability by 12%.
- Enhanced ROIs from media investments through optimized marketing strategies.
- Analyzed overall ROI from media spends, providing an executive-level performance snapshot.
- Realized a 55% improvement in MROI.
- Utilized business-friendly simulators for analyzing what-if scenarios.
- Identified macro-factors impacting business outcomes.