IMARC Group, a leading market research company, has recently releases report titled “North America Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the North America sanitary napkin market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the North America sanitary napkin market?

The North America sanitary napkin market size reached US$ 5.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 7.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.2% during 2023-2028.

What are sanitary napkin?

Sanitary napkins, also called as sanitary or menstrual pads, that are thin pads made from absorbent materials, including cotton or cellulose. They aid in absorbing the uterine flow during menstruation. Sanitary napkins are available in numerous shapes and sizes with different absorption capacities. Most menstrual pads in the market are disposable and meant for single use. However, manufacturers are introducing reusable napkins that can be washed, dried, and reused.

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What are the growth prospects and trends in the North America sanitary napkin industry?

The high per capita income levels and the increasing health consciousness among the masses have influenced the demand for premium quality pads, which are primarily driving the North America sanitary napkins market. Furthermore, several technological advancements, such as super-absorbent fiber technology, the launch of organic products, and the absence of chemicals in menstrual pads, are also augmenting the market growth. Apart from this, government bodies and various non-profit organizations (NGOs) are undertaking initiatives to spread awareness among women about feminine hygiene, which is positively influencing the regional market. Moreover, the introduction of low-cost items by manufacturers and the rising focus on product diversification to expand their consumer base are further bolstering the market growth. Besides this, the launch of napkins with wings and fragrances while minimizing the pad thickness is acting as another significant growth-inducing factor. Additionally, aggressive promotions and marketing strategies adopted by major players in the industry are also catalyzing the regional market. In addition to this, the improving purchasing power of women and the growing number of companies offering sanitary pad subscription plans are expected to drive the North America sanitary napkin market in the coming years.

What is included in market segmentation?

The report has segmented the market into the following categories:

Key Regions Analysed

• United States
• Canada

Analysis for Each Country
 
Market by Type

• Menstrual Pad
• Pantyliner

Market by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online Stores
• Specialty Stores
• Others

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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