According to IMARC Group’s latest report, titled “Superfoods Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global superfoods market size reached US$ 162.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 226.3 Billion by 2028, exhibiting a growth rate (CAGR) of 5.5% during 2023-2028.

Superfoods are a group of nutrient-dense foods, mainly derived from plants, dairy, and fish products, known to have multiple health benefits while being low in calories. Some popular superfoods include dark leafy vegetables, berries, eggs, legumes, tea, nuts and seeds, dark chocolate, avocado, salmon, roots, and herbs. They are rich in essential vitamins, minerals, antioxidants, fibers, and fatty acids that help prevent various health issues, such as heart diseases, respiratory problems, and digestive disorders, and improve immunity, energy levels, and metabolism. As a result, superfoods find extensive applications in several food products, including instant food mixes, cereals, and confectioneries across the globe.

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Market Trends

The global superfood market is primarily driven by the increasing prevalence of medical ailments, such as diabetes, obesity, and heart-related issues, due to unhealthy dietary patterns and the sedentary lifestyles of individuals. Moreover, the rising health consciousness among individuals and surging awareness about the benefits of a low-calorie and nutritious diet are positively influencing market growth. Additionally, the escalating demand for convenience food products that require less preparation time owing to hectic working schedules and rapid urbanization has catalyzed market growth. Furthermore, several key players are introducing gluten-free and vegan food items, thereby contributing to market growth. Other factors, including the increasing investments in research and development (R&D) activities, the rising number of people adopting veganism, and the rapid expansion of the e-commerce sector, are also anticipated to drive the market further.

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List of Key Companies Covered in this Market Report:

• Archer-Daniels-Midland Company
• Creative Nature Ltd
• Del Monte Pacific Ltd
• Healthy Truth
• Nature’s Superfoods LLP
• Navitas LLC
• Nutrisure Limited (Supernutrients)
• Rhythm Superfoods LLC
• Suncore Foods Inc
• Sunfood Corporation
• Superlife Co. Pte. Ltd.

The report has segmented the market on the basis of product type, application, distribution channel and geography.

Breakup by Product Type:

• Fruits
• Vegetables
• Grains & Seeds
• Herbs & Roots
• Meat
• Others

Breakup by Application:

• Bakery and Confectionery
• Beverages
• Supplements
• Convenience/Ready-to-Eat Foods
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Independent Small Grocery Stores
• Online Sales
• Others

Breakup by Geography:

• North America (U.S. & Canada)
• Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
• Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
• Latin America (Brazil, Mexico)
• Middle East & Africa

Key highlights of the report:

• Market Performance (2017-2022)
• Market Outlook (2023- 2028)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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