Not all book marketing firms are alike, and some are better than others. But selecting the right one for you as an author depends in part on what you're looking for and your personality. If you're running a search for how to market my book, listings for quite a few firms will come up. Each one will present facts and testimonials about their success and their approach to book marketing...

  Most book marketing campaigns take place to a substantial extent online, and content is king. People find out about your book from news websites, blogs, social media, podcasts, and other vehicles that they read and watch. Video sharing platforms are skyrocketing in popularity, and it brings up the topic of video for your campaign. Like movie trailers, book trailers are a...

  More people than ever are self-publishing books, and many are finding success. But if you're a writer going it on your own, many areas like book promotion that a publisher would handle now fall to you. In some ways, it's an opportunity as much as a responsibility because you can steer your publicity toward target readers in the way you feel best. It's also important to remember...

Anyone who has had the desire to write a book and followed the process through to completion knows how good it feels to have others read your work. It's why most authors who have the budget choose to work with a book publicist. PR people are skilled at improving a book's discoverability which means bringing it to the attention of target readers. New titles are most newsworthy and of...

If you're writing a book or planning to write one, prepare yourself for doing the publicity it will take to help make it a success. Unless you're a talk-show host with promotional opportunities and an existing audience or a social media influencer with hundreds of thousands of followers, you'll need a marketing campaign. As book publicists know, meeting the competition requires a...

Marketing a book is a competitive endeavor these days, and if you're a first-time author, you want to do well against other writers. Therefore, book publicists will remind you there are several essential elements for a media campaign, and one of them is a well-written author's bio. There are more than a few stories about people buying and reading books after they've found out more...

A few things that started during the COVID-19 pandemic seem to be staying with us, and one of them is the popularity of virtual interviews. As a  book publicist  will tell you, it's big news for authors promoting their books. It's a far cry from pre-pandemic biases against virtual appearances and demands that authors appear in-studio or by satellite from a local TV station. It means...

Successfully publicizing a book these days requires getting things right on many fronts, given the intense competition at every marketplace level. If you're an author, there are many things you can do to make it possible for your book publicist to get you the caliber of coverage you need. If you're publishing independently, don't skip any essential services such as editing,...

Marketing a book today is more demanding than ever before, given that a record number of books are published every year – it's an intense competition that doesn't let up. It's why professional book publicists and their marketing firms are in great demand. If you're an author, you need an excellent working relationship with your publicist, regardless of whether you have a...