Programmatic Advertising Spending Market Analysis Report - 2023-2027 The programmatic advertising spending market size is estimated to grow at a CAGR of 32.23% between 2022 and 2027. The market size is forecast to increase by USD 433.7 billion. To learn more about this report, Download Report Sample https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis Market Growth Programmatic advertising involves the use of software and algorithms to automate the buying of digital ads, allowing for real-time bidding and targeting of specific audiences. Market Overview 1. Growing Health Consciousness: There has been an increasing trend of consumers becoming more health-conscious, leading to a higher demand for foods perceived as healthier options. Whole grains and high-fiber foods are often associated with various health benefits, including improved digestive health and a reduced risk of chronic diseases. 2. Government Initiatives and Dietary Guidelines: The United States Department of Agriculture (USDA) and other health organizations have been promoting the consumption of whole grains and high-fiber foods as part of a balanced diet. This has influenced both consumer awareness and product development in the food industry. 3. Product Innovation: Food manufacturers have been introducing a variety of whole grain and high-fiber products to cater to the demand. This includes items such as whole grain bread, cereals, pasta, snacks, and even beverages. Companies are often reformulating existing products to include more whole grains or fiber. 4. Labeling and Marketing: Products that are rich in whole grains and high in fiber are often prominently labeled as such. Health claims related to these attributes are used in marketing to attract health-conscious consumers. 5. Retail and Distribution: Whole grain and high-fiber products are widely available in supermarkets and health food stores. Retailers are increasingly dedicating shelf space to these products, reflecting the growing consumer interest. 6. Consumer Education: Efforts to educate consumers about the benefits of whole grains and high-fiber diets have contributed to the market's growth. This includes information on packaging, online resources, and nutritional counseling. Market Segmentation The programmatic advertising spending market has been influenced by several factors, including: 1. Digital Transformation: The overall shift towards digital channels has driven advertisers to adopt programmatic advertising due to its efficiency and ability to target specific demographics. 2. Data-Driven Targeting: Programmatic advertising relies heavily on data to target ads to specific audiences. Advertisers leverage user data and insights to deliver more personalized and relevant content. 3. Real-Time Bidding (RTB): The real-time bidding process, where ad impressions are bought and sold in real-time auctions, is a key component of programmatic advertising. This allows advertisers to bid for ad space based on specific criteria. 4. Mobile and Video Advertising: The growth of mobile device usage and the popularity of video content have contributed to the expansion of programmatic advertising into these formats. 5. Ad Fraud and Brand Safety Concerns: While programmatic advertising has many benefits, concerns about ad fraud and brand safety have been challenges for the industry. Advertisers have been working on implementing measures to address these issues. 6. Privacy Regulations: Privacy regulations, such as GDPR and CCPA, have impacted how advertisers collect and use consumer data. Advertisers need to comply with these regulations, affecting the way they execute programmatic campaigns. 7. Emerging Technologies: The adoption of emerging technologies like artificial intelligence and machine learning has enhanced the capabilities of programmatic advertising, allowing for better targeting and optimization. It's essential to note that market conditions and trends can change rapidly. For the latest information on the programmatic advertising spending market, including current statistics, growth projections, and emerging trends, I recommend checking recent industry reports, market research studies, and news sources. For more insights on the market analysis Download PDF Sample now! About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research Jesse Maida Media Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: media@technavio.com Website: www.technavio.com

US - Whole Grain and High fiber food market Analysis Report - 2023-2027 The US - Whole Grain and High fiber food market size is projected to increase by USD 6.45 billion and the market size is estimated to grow at a CAGR of 8.07% between 2022 and 2027. To learn more about this report, Download Report Sample https://www.technavio.com/report/whole-grain-and-high-fiber-food-market-in-us-industry-analysis Market Growth I don't have specific and up-to-date information on the current state of the US whole grain and high-fiber food market. However, I can provide you with some general trends and insights that were relevant at that time. Market Overview 1. Growing Health Consciousness: There has been an increasing trend of consumers becoming more health-conscious, leading to a higher demand for foods perceived as healthier options. Whole grains and high-fiber foods are often associated with various health benefits, including improved digestive health and a reduced risk of chronic diseases. 2. Government Initiatives and Dietary Guidelines: The United States Department of Agriculture (USDA) and other health organizations have been promoting the consumption of whole grains and high-fiber foods as part of a balanced diet. This has influenced both consumer awareness and product development in the food industry. 3. Product Innovation: Food manufacturers have been introducing a variety of whole grain and high-fiber products to cater to the demand. This includes items such as whole grain bread, cereals, pasta, snacks, and even beverages. Companies are often reformulating existing products to include more whole grains or fiber. 4. Labeling and Marketing: Products that are rich in whole grains and high in fiber are often prominently labeled as such. Health claims related to these attributes are used in marketing to attract health-conscious consumers. 5. Retail and Distribution: Whole grain and high-fiber products are widely available in supermarkets and health food stores. Retailers are increasingly dedicating shelf space to these products, reflecting the growing consumer interest. 6. Consumer Education: Efforts to educate consumers about the benefits of whole grains and high-fiber diets have contributed to the market's growth. This includes information on packaging, online resources, and nutritional counseling. Market Segmentation Here are some key segments: 1. Bakery Products: This segment includes whole grain and high-fiber bread, bagels, muffins, and other baked goods. Many consumers look for healthier alternatives in the bread and bakery category, leading to the introduction of whole grain and fiber-rich options. 2. Cereals and Breakfast Foods: The breakfast food segment has seen a rise in the availability of whole grain and high-fiber cereals, oatmeal, granola bars, and other products. Consumers often seek convenient and nutritious breakfast options. 3. Snacks: Snack foods, such as crackers, chips, and popcorn, have seen an increase in whole grain and high-fiber variants. Health-conscious consumers are looking for snacks that offer nutritional benefits without compromising on taste. 4. Pasta and Rice: The pasta and rice segment has witnessed the introduction of whole grain and high-fiber options. These products cater to consumers looking for healthier alternatives to traditional refined grains. 5. Beverages: The beverage category includes products like high-fiber drinks, smoothies, and shakes. Some products are fortified with additional fiber to enhance their nutritional profile. 6. Dairy and Dairy Alternatives: Certain dairy products and dairy alternatives, such as yogurt and milk, may be fortified with fiber. These products aim to provide a more comprehensive nutritional profile to consumers. 7. Frozen Foods: The frozen food aisle includes whole grain and high-fiber options in items like frozen meals, pizza, and snacks. Manufacturers are incorporating these ingredients to appeal to health-conscious consumers seeking convenient options. 8. Health and Nutritional Supplements: Supplements like fiber capsules or powders have gained popularity as consumers seek to supplement their diets with additional fiber for digestive health. 9. Baby and Children's Food: Some segments of the market focus on whole grain and high-fiber options for baby and children's food, catering to parents who want to provide nutritious options for their families. 10. Organic and Natural Foods: The organic and natural foods segment often includes a variety of whole grain and high-fiber products. Consumers in this market segment often prioritize products with minimal processing and additives. For more insights on the market analysis Download PDF Sample now! About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contacts Technavio Research Jesse Maida Media Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: media@technavio.com Website: www.technavio.com

Cannabidiol (CBD) Market-2023 – 2027 https://www.technavio.com/report/cbd-market-industry-analysis The Cannabidiol market size is projected to increase by USD 23,023.51 million and the market size is estimated to grow at a CAGR of 16.28% between 2022 and 2027. The cannabidiol (CBD) market is a rapidly growing industry that is associated with the cultivation, extraction, and sale of CBD products. CBD is a non-psychoactive compound found in the cannabis plant, known for its potential therapeutic and wellness benefits. The market has experienced significant growth in recent years due to changing attitudes and regulations surrounding cannabis and increased consumer interest in natural health remedies. Key points about the CBD market: 1. Market Growth: The CBD market has seen substantial growth in recent years, with sales increasing in various sectors, including wellness, pharmaceuticals, and cosmetics. The market is driven by consumer demand for natural and holistic remedies. 2. Regulations: The regulatory landscape for CBD varies by country and region. In some places, CBD is legal for medical and recreational use, while in others, it remains tightly controlled or illegal. It's essential for businesses operating in this market to stay compliant with local regulations. 3. Product Diversity: The CBD market offers a wide range of products, including CBD oil, tinctures, capsules, gummies, topicals, and even pet products. There are also high-CBD strains of cannabis for smoking or vaping. 4. Medical and Wellness: CBD is being explored for its potential health benefits, including pain relief, anxiety management, and treatment for conditions like epilepsy. Pharmaceutical companies are also developing CBD-based medications for various conditions. 5. Cosmetics and Skincare: CBD is increasingly used in cosmetics and skincare products due to its potential anti-inflammatory and antioxidant properties. 6. Market Challenges: Challenges include quality control, as there is variation in the quality and purity of CBD products in the market. Additionally, scientific research is ongoing to better understand the full range of potential benefits and side effects of CBD. 7. Competitive Landscape: The CBD market is becoming more competitive, with both established companies and startups entering the space. Quality, branding, and product differentiation are critical for success. 8. Consumer Education: As with any rapidly emerging industry, consumer education is essential. Many consumers are still unfamiliar with CBD and its potential benefits, so there is a need for reliable information. 9. Investment and M&A Activity: The CBD market has attracted significant investment and acquisition activity, with larger companies entering the space or partnering with existing CBD businesses. 10. Market Outlook: The CBD market is expected to continue growing, but its trajectory will depend on regulatory developments and ongoing research into its potential benefits. It's important to note that the CBD market is dynamic and subject to change as regulations and consumer preferences evolve. Anyone interested in participating in this market should stay informed about local laws and market trends. Download a FREE sample report to get more insights on the market share of various regions and the contribution of the segments. About Us Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contact Technavio Research Jesse Maida Media Marketing Executive US: +1 844 364 1100 UK: +44 203 893 3200 Email: media@technavio.com Website: www.technavio.com