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Steve Rey added blog Other
2024-03-06 09:11:06 -

Advertising Services Procurement : Supplier Intelligence, Emerging Technologies, Pricing Models
Advertising Services - Procurement Intelligence With the increased growth in the e-commerce sector, online shopping, the use of smartphones, penetration of OTT platforms, data-driven advertising and marketing services are on the rise. Companies are increasing their ad-tech spending to target a wider audience across different media formats and devices. Global advertising spending has...

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Steve Rey added blog Other
2024-06-07 08:45:28 -

Advertising Services Procurement Intelligence 2030 : Advertising Services Category Is Estimated To Expand Further At A CAGR Of 5.9%
Advertising Services Procurement Intelligence The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of...

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Manisha Jadhav added blog Other
2024-04-30 06:58:16 -

Unlocking Success: Advertising Services Procurement Intelligence
The advertising services category is expected to register a CAGR of 5.9% from 2023 to 2030. In 2022, North America accounted for 36% of the overall share followed by Europe and APAC. The increasing demand for short content and video ads, the increasing internet penetration, and the growing number of smartphone users are driving the growth of this category. For instance, in 2022, there...

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