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Perfect Diary/perfectDaily brand was established in 2017. The brand founder from Harvard University and a British fashion designer met in London. With a keen sense of business and fashion, they hoped to have the opportunity to bring European and American makeup back to Asia and make a breakthrough in the creation of visual images.
Brand Concept
Unlimited Beauty, beauty without limits, advocates the younger generation not to be bound by external labels but to strive to constantly break through themselves, actively explore more possibilities in life, and meet a better self
Brand Mission
Focus on exploring, reshaping and expressing beauty, providing everyone with a beauty experience that is within reach and exceeds expectations.
Brand Vision: Committed to exploring and developing European and American fashion trends, and at the same time developing a series of "high-quality, well-designed" fashion makeup products based on the facial and skin characteristics of Asian women, to realize the desire of young women to "enjoy color and enjoy life"; support China The fashion industry is determined to recruit a Chinese Beauty Icon with international influence.
Once upon a time, when we wanted to buy lipstick, the big European and American makeup brands came to mind. But in recent years, more and more low-priced and excellent domestic lipsticks have squeezed into our vision of choice. And if it is said to be the top among domestic lipsticks, then it must be the perfect diary.
For example, Perfect Diary's "Small Heel" series of "Red on the Stage" conveys the independent temperament of women and the attitude of "every step is excellent". Cultural IP route: Gucci has released a series of lipsticks based on classic Hollywood film works and characters. At that time, there was a cute wife and pretty secretary in it. Because the color code and name translation were dead, they were severely complained about.

Perfect Diary is a cheap lipstick. The package of perfect diary lipstick is not cheap at all, and it is getting more and more advanced. The leather outer tube adopts the combination of mirror metal and leather. It feels heavy in the hand and looks very high-end.
The texture of the perfect diary lipstick is a particularly high-grade matte velvet. The key point is that it does not dry out the lips. The paste is very smooth and long-lasting
The perfect diary Xiaoxi and L04 recommended by Li Jiaqi's live broadcast room are also the color number of Zhou Xun's endorsement poster, red tea red brown, thin coating is a color that can be controlled by daily makeup, and it looks very gentle. Impasto full-bodied reddish-brown, retro tone
Other popular shades include:
Perfect Diary Xiaoxiheel L02: Peach bean paste color, you can’t see it when you apply it lightly. I think it is a peach color that is naturally good-looking and friendly to yellow skin. It is a gentle color that is especially suitable for daily commuting. It highlights intellectual lightness and is not picky. available to all
The Leather tube of perfect diary lipstick and a metal texture
I wondered if this is Givenchy lambskin that has been thinned and whitened without rivets

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