Exploring Growth Opportunities in the Global Shallow Trays Industry

The global thermoformed shallow trays market was valued at US$ 5,676.3 million in 2023 and is projected to reach US$ 8,856.7 million by 2034, growing at a CAGR of 4.2% from 2024 to 2034. As consumer preferences shift toward transparent, sustainable, and customized packaging, demand for thermoformed shallow trays is expected to witness robust growth, especially in the food, healthcare, and e-commerce sectors.

Analyst Viewpoint

The thermoformed shallow trays industry is undergoing a dynamic transformation. In 2024, the market is projected to be valued at US$ 5,891.5 million, supported by increasing investments in sustainable production processes and next-generation machinery. Manufacturers are also focusing on developing recyclable and biodegradable tray materials in line with emerging environmental regulations and circular economy principles.

Key Market Drivers

1. Surge in Packaged and Ready-to-Eat Foods

The food industry remains the leading end-user of thermoformed shallow trays. The rise of takeaway and meal delivery services, combined with changing consumer lifestyles and preferences for convenience, has bolstered the demand for secure, lightweight, and transparent packaging solutions. Thermoformed shallow trays provide an optimal combination of product visibility, hygiene, and tamper resistance—qualities that are indispensable for the packaging of pre-portioned and ready-to-eat meals.

2. Growth in E-Commerce and Consumer Goods

With the global expansion of e-commerce, especially in electronics and personal care products, thermoformed trays offer sturdy and tamper-evident packaging solutions for small and fragile goods. These trays ensure the integrity of the product during transit while enhancing its shelf appeal.

3. Increasing Adoption in the Healthcare & Pharmaceutical Sector

Thermoformed shallow trays are gaining traction in healthcare for packaging medical instruments, diagnostic kits, and pharmaceutical items. Their durability, clarity, and customizability make them ideal for handling sensitive healthcare components. With the rise in healthcare expenditure and aging populations globally, the need for reliable packaging is pushing the growth of thermoformed trays in this domain.

Market Restraints

Competition from Alternative Materials

The growing emphasis on sustainability has led to regulatory pressures restricting traditional plastic use. Governments are encouraging the adoption of alternative eco-friendly materials such as molded fiber and paperboard trays, challenging plastic-based thermoformed trays. This regulatory push could slow the growth of conventional thermoformed trays unless manufacturers adapt quickly by transitioning to bio-based or compostable materials.

Opportunities & Trends

1. Customization and Branding Appeal

Brands in the food, cosmetics, and personal care sectors are increasingly seeking visually distinctive and customized packaging solutions. Thermoformed shallow trays enable manufacturers to offer custom shapes, colors, and designs, helping brands enhance their shelf presence and consumer appeal.

2. Multifunctional Tray Designs

There’s a rising demand for modular and multifunctional tray formats, particularly in food service and industrial packaging. These designs include built-in compartments for portioning and product protection, reducing the need for additional packaging materials and improving efficiency.

3. Shift Toward Bio-based Materials

To align with sustainability goals, producers are gradually replacing traditional plastic with biodegradable and bio-based plastics. While this transition demands upgraded manufacturing processes, it opens new doors for growth through sustainable innovations and partnerships.

Regional Landscape

• North America remains a significant market, accounting for approximately 22.2% of the global share in 2024. Its mature food processing and healthcare sectors drive demand for high-quality packaging solutions.
• South Asia & Pacific is the fastest-growing region, with an estimated CAGR of 5.5% during 2024–2034. This growth is fueled by a booming e-commerce market and rising demand for hygienic packaging, particularly in India and Southeast Asia.
• East Asia is forecast to grow from US$ 1,191.4 million in 2024 to US$ 1,866.3 million by 2034, driven by strong electronics manufacturing bases in China, Japan, and South Korea.

Competitive Landscape

The market is moderately fragmented, with global and regional players competing on innovation, product quality, and sustainability. Major companies include:

• Berry Global Group, Inc.
• Winpak Ltd.
• Sealed Air Corporation
• Amcor Plc
• Sonoco Products Company
• Pöppelmann GmbH & Co. KG

These firms are adopting strategic measures such as facility expansions, partnerships, and R&D investments to improve their market positions and respond to evolving customer demands.

Conclusion

The thermoformed shallow trays market is set to record steady growth through 2034, driven by food safety concerns, expansion of e-commerce, and increased demand in healthcare. However, sustainability pressures and emerging alternatives will compel manufacturers to innovate with new materials and designs. Players focusing on customization, transparency, and eco-conscious production are likely to thrive in this evolving landscape.

As industries continue to evolve and consumer expectations heighten, thermoformed shallow trays will play a pivotal role in delivering safe, appealing, and sustainable packaging solutions globally.