In the omni-channel shopping experience the best retailers’ are realizing the critical function in such domain. The holiday traffic is no more represented by brick and mortar location. Retail mobile app and the role they play are very vital and dynamic in their shift. 

The weekend of Black Friday exposed a few compelling trends happening in such channel with retailer providing unified experience across all touch points and purchase conversion rate. Around 58 million people chose to shop online this holiday season, where consumers spend around $82  when they shop online and those who shop approx $49 across more   than those who shop at physical location.

Mobile is the most important digital touch point to acquire and retain loyal customers. During all  the Black Friday sales mobile sales are equated to 42%. 61% of all digital traffic came from mobile for the first time to   grab mobile traffic. Mobile is an invaluable tool for boosting holiday performance , retailer looking to  capitalize the need strategically. 

MOBILE SHOPPING PATTERN

During holidays smart phone users are using their devices as research tools more than ever. To connect retailers  with their  buyers such critical opportunities have been set up. Retail mobile apps are optimized to alleviate these concerns carving way through such pattern threatening. You need to make your brand a resource when consumers  search particular product on mobile before they reach a proper location. Webodoctor is one of the leading mobile app development company that has made calculative analysis in the retail segment product launch driving consumers through mobile app.   

Consumers expect a seamless experience across the channel, when shopping activity reaches its peak. During holiday, other channels can help optimize the path to purchase and drive sales. This ensures that the retail mobile app integrates seamlessly and enhances the shopping experience. The main focus of retail marketing strategies should be to enhance conversions  on every channel. A single coherent shopping cart should be provided across all digital purchase paths. There should be a priviledge  given to shoppers to make digital purchases and forgo shipping by picking up items at brick mortar location. 

BEACONS GAINING POPULARITY

The ability to communicate with user smartphones and provide deep insights have made beacons gain popularity among many other application. During holiday seasons retailers blend the digital and physical shopping experiences enabling in store push notifications that are pron to user based interest. These are also known as goldmine in analytics and one should learn the process of how to increase user retention via mobile app on boarding. This is possible if you strategize your business with the best mobile app development company which is the trend setter in retail segment venturing latest functionalites and user experiences. 

It is a difficult task for the marketer to convey the value of push notification but there are chances for opt in conversion to increase during holiday season. The cart abondanment rates are reduced via push notification which is a channel through which users are reached outside app itself. 

Data from retail mobile apps can be used to improve customer experiences, boost engagement, and drive sales. For retailers, mobile apps provide very robust sets of data, unparalleled on any other medium.
Of the many different metrics retailers can track via mobile apps, things like peak shopping times, demographics, and store traffic flow can help inform marketing decisions, improve push messaging, increase conversions, and even help with operational aspects such as staff allocation.
As retailers look for innovative ways to maximize sales during the Holiday season, retail mobile apps should be on the radar – if not for this year, then for next. With mobile becoming a highly important touchpoint in the customer journey, retailers looking to compete with the market leaders will need to ensure they adopt a mobile-first mindset.

As a full service custom mobile app development company, webOdoctor handles the entire life cycle of your product frm Planning and Strategy, UI/UX Design , QA/User Testing to Technical Delivery. 

 WEBODOCTOR TAKES A LOOK AT THE TOP SOCIAL MEDIA CAMPAIGNS  OF THIS YEAR

Yes , we are a digital marketing brand and throughout this year we have been making a lot of analysis on the social media campaigns that have gone viral on various digital platforms. From branded content, long story—telling , launch of digital first ad brands have made complete use of digital forum to engage their respective audience and create a good recall of their brand.

This year had enough crest and tough with the demoitization and GST roll out. Brands curtailed their experiences on the mainline marketing medium and were spending huge money of their advertising budget on digital. The results on such digital campaigns were colourful and interesting this year. 

We did a research starting with the tech giant itself –

 GOOGLE

From kickstarting with her lame jokes to restaurant haunting Google Pixel  dived into Mrs Funnybones life. Check this out

https://youtu.be/duBwldh5Jmc

RISO RICE BRAN

This was a true challenge for all the stereotypes and urged women to give their 100 percent in every thing that they do. 

https://youtu.be/hbJ6ng0tA68

BIBA 

‘Change the Question’ has been the gyrating point for all women and the society in particular that BIBA took up by dealing with body shaming and how there is a need to sit up and think. 

https://youtu.be/I6aXW3V-fpY

DETTOL INDIA GLOBAL HAND WASHING DAY

This came up with a unique way with 9 million views getting children interested in the message of hand washing. 

https://youtu.be/yqyHl9F8Lf8

VOGUE EYEWEAR 

We think a lot not about what we think but more about what others think- right?

But Vogue Eye Wear featured this ad encouraging women to show the world their real self , and not care too much about what others think. 

https://youtu.be/mtk3TGILGLM

 So Folks , its time to think about your brand and start the best way to social media marketing taking way with  the best social  media marketing agency. You never know when things can click and multiple with your revenue. Brands aren’t made in just one night. Ideas are the real game changer. So start now with the best social media marketing agency to make your brand reach million views.