Wet Tissue and Wipes Market Scope

Market Research Future (MRFR) expects the wet tissue and wipes market to reach a CAGR of 5.3% from 2020 to 2027. The market size is touted to reach USD 23,058.6 Million by the year 2027.

Major Boosters and Impediments

Rigorous research activities are being conducted to evaluate the safety level of wet tissues and wipes to be used to clean sensitive skin. Wet tissues and wipes are effective in this case and are, therefore, preferred significantly by the customers. Wet baby wipes are known for their excellent absorbency and are ideal for use on the face and hand while also finding applications in inpatient cleansing. Apart from this, wet wipes and tissues are also used after a baby is diapered. Research shows that wet tissues, as well as wipes, help prevent cross-contamination and offer several benefits to the skin. As a result of these appealing benefits, these products are garnering traction among consumers focused on personal hygiene and general wellness.

With a high focus on product innovation, wet tissue & wipes top manufacturers are trying to bolster their consumer base. Firms are increasingly introducing advanced items, for instance; Bey Bee designed toxin-free baby wipes that have aloe vera extracts along with vitamin E. Brand endorsements by well-known celebrities, especially on social media are helping customers grow aware of the latest products available in the market. Apart from this, online retail has appeared as a significant gamechanger for the beauty tools industry, with most of the firms having their own sites offering extensive ranges of products. Meanwhile, other companies are collaborating with established online sites to foster brand recognition among consumers.

Market Segmentation

Technology and end-user are the top market segments considered in the MRFR report.

Technology-based segments are Air laid, Spunlace, Wetland, and more. Spun lace technology is expected to be the top segment and capture a valuation of USD 15,212.0 million by 20207-end. The air laid segment, on the other hand, should achieve the fastest CAGR of 5.7% between 2020 and 2027. The demand for spun lace technology is quite significant, as it is quite economical and helps reduce manufacturing costs.

Major end-users in the global market are home care, industrial, personal, and more. The surge in hygiene awareness among consumers is still the top reason for the personal segment’s growth in the global market. Over the years, several types of wipes including wet, intimate, feminine, scented, and flushable have appeared in the market with varying applications. The introduction of advanced items like flavoured wipes for kids’ faces will present lucrative opportunities.

Regional Status 

Europe, Asia Pacific APAC, North America, and RoW (rest of the world) are the major regions where the global market for beauty tools is expected to grow at varying rates during the forecast period.

North America should capture the biggest share in the global market for wet tissue and wipes market Size in the following years. The region comes close to 31.3% of the total share, with Canada and the US and Canada being among the major identified as the top contributors. Apart from this, the regional market shall get a CAGR of 5.0% between 2020 and 2027, with most of the players conducting several advertising and marketing activities to spread awareness among customers, to improve their profit margins. The Canadian market benefits from the rising number of brands trying to strengthen their supply lines with respect to boosting e-commerce channels. They are focused on supplying at-home products to online shoppers at discounted prices.

The European market is one of the strongest contenders, thanks to the growing preference for certain wipes, such as gentler cleaning additives, flushable substrate wipes as well as herbal wipes. Mounting focus on following beauty standards among people along with the rising levels of air pollution should ensure rapid market growth as well. Surging social media influence over the millennials and the surging use of the internet, as well as various electronic devices like smartphones and tablets, should foster the growth of the e-commerce sector in the region. Online shopping is an exciting trend in the market, with people increasingly turning tech-savvy and growing awareness of the latest wet tissues and wipes available.

Eminent Players

Renowned companies in the market for Wet Tissue and Wipes are Kimberly-Clark Corporation (US), Diamond Wipes International Inc (US), Procter & Gamble (US), 3M (US), Edge well Personal Care (US), Pigeon Corporation (Japan), DR. Fischer Ltd. (Germany), Johnson & Johnson Services, Inc. (the US), Unilever (UK), Vinda International Holdings Limited (China), Henkel AG & Co. KGaA (Germany), Essity Aktiebolag (Sweden), S. C. Johnson & Son, Inc. (the US), Unicharm Corporation (Japan), Beiersdorf AG (Germany), Nice-Pak Products, Inc (US), to name a few.

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