Fondant Market: Introduction

A recent report published by Transparency Market Research on the Europe fondant market includes industry analysis and opportunity assessment for 2020–2030. The overall revenue generated by the Europe fondant market is US$ 526.5 Mn in 2020, and is estimated to reach ~US$ 774 Mn by the end of the forecast period.

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Growing Popularity of Artisan Products Showing Upward Growth Trend of Europe Fondant Market

Artisan bakery products are handcrafted and made using high quality natural ingredients according to conventional methods. Main factors driving the number of artisan bakeries are increasing demand for bakery & confectionary products and shifting lifestyles & customer purchasing behaviour. The rising demand for high-quality natural ingredients in food products is also a key factor behind the growing number of artisan bakeries worldwide. There is a rising demand for artisan bakery products, particularly from customer side, for quality products.

Changing consumer perception about food products is benefitting the fondant manufacturers. Consumers nowadays pay more attention on ingredients of products they consume. The increased awareness about clean label products can be seen in with change in purchasing pattern of consumers. The perception of clean label vary for different consumers, for most of them clean label means ingredients that they can recognize. The skyrocketing demand for clean label products is impacting the sales of fondant.

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Robust Growth of Bakery & Confectionery Industry in Europe Driving Europe Fondant Market

The bakery industry is expanding in Europe due to high demand for premium products. The demand of bakery & confectionery products has witnessed robust growth in the past decade with change in a consumer’s food choices. The high demand for fondant is also observed attributed to high disposable income of European consumers.

The change in lifestyle coupled with high expenditure on quality products has led to a shift in consumer eating habits, making numerous desserts and flavors available to consumers. This results in growing market for chocolate dessert, which is expected to drive the Europe fondant market in Europe. Thus, the rapidly growing bakery & confectionery industry is said to be the key factor fueling the demand for fondant.

Well-established Foodservice Sector Impacting Sales of Fondant

The experience of dining out is part of everyday life, and the foodservice industry is increasingly expanding all over Europe, accounting for about 20% share of the overall demand for foodservices.

In order to meet consumer demand, the growing foodservice industry is looking for convenient food items, especially bakery products. Ready-to-use fondants assist the foodservice industry in meeting this demand. Fondant helps to add unique flavor and texture to the finished product, while helping the foodservice industry to draw more consumers by offering better bakery and confectionery products.

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Food Grade Silicone Fondant Paste Molds Gaining Prominence in Theme Cakes

The Europe fondant market is estimated to reach ~US$ 774 Mn by 2030. This is evident since the U.K.-based online stores such as Redmond are publishing recipes such as the making of chocolate fondants. Chocolate fondant desserts are gaining popularity in France. Ready-to-use and DIY (Do It Yourself) silicone-based molds in the shape of seashells, leaves, and alphabets are growing popular among bakers to innovate in cake decorations.

Food grade silicone molds are acting as a key driver for the Europe fondant market, as bakers and decorators are able to simplify their labor on fondants in theme-based cakes. Baby cloth shape silicone fondant biscuit molds and princess themed decorations are translating into revenue opportunities for stakeholders in the value chain.

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Europe Fondant Market: Key Takeaways

• Based on aggregate type, the powdered segment is expected to share high market volume as well as value by the end of 2030. Approximately 75%share of the market held by the powdered segment; the wet segment is gaining traction with rise in demand from the confectionery segment. The powdered segment is expected to grow at a CAGR of 5% during the forecast period.
• In terms of application, the bakery industry is dominating the market with around 70%value share. Bakery industry holds the largest share of the Europe fondant market attributed to the robust demand for bakery products among European consumers.
• Bakery industry/chains and artisan production together account for half of the overall share among end uses

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