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Secure Access Service Edge Market Experiencing Rapid Growth due to Rising Adoption of Cloud Computing

The Secure Access Service Edge (SASE) market combines cloud-based security with SD-WAN to deliver comprehensive security to organizations. SASE converges essential network functions like secure web gateway, firewall, and zero trust network access that were traditionally offered as standalone hardware appliances. This helps enterprises securely connect all users to applications regardless of location.
The Global Secure Access Service Edge Market is estimated to be valued at USD 2.3 Bn in 2024 and is expected to reach USD 19.1 Bn by 2031, growing at a compound annual growth rate (CAGR) of 18.1% from 2024 to 2031.
Key Takeaways
Key players operating in the Secure Access Service Edge market are Cisco, Akamai, Zscaler, Palo Alto Networks, and Broadcom.
The rising adoption of cloud computing and remote working Secure Access Service Edge Market Trends is driving demand for SASE solutions globally. More organizations are embracing hybrid work models and cloud-first strategies that require robust security at the network edge. According to reports, over 50% of the global workforce is expected to be working remotely by 2025, creating the need for secure access from any location.
Major SASE vendors are expanding their footprint globally to tap growth opportunities. In September 2022, Akamai acquired Linode to enhance its edge computing capabilities. Cisco acquired Kenna Security and Banzai Cloud to boost its cloud security portfolio. Zscaler opened new data centers across Asia, Europe, and the Americas to locally process traffic and reduce latency for global clients.
Market Key Trends
The growing complexity of digital ecosystems is a major trend bolstering the SASE market. As enterprises adopt multi-cloud environments and integrate IoT and edge devices, their attack surfaces expand tremendously. This underscores the need for consolidated security that can securely interconnect all users, devices, and applications distributed across regions. Leading SASE vendors are enhancing their platforms with AI/ML, zero trust network access, and SOC capabilities to cater to the evolving security requirements of hybrid IT infrastructure. The consolidation of network and security functions through SASE is expected to remain a dominant trend over the coming years.
Porter's Analysis
Threat of new entrants: The threat is moderate as setting up infrastructure requires considerable investment and expertise in network security field.
Bargaining power of buyers: Buyers have moderate power as they can negotiate on pricing and opt for substitutes if providers do not meet their stringent security and connectivity demands.
Bargaining power of suppliers: Leading networking and security firms supplying components have significant influence over pricing and product development roadmap.
Threat of new substitutes: Threat is low as SAS solutions have unique value proposition of consolidated authentication, security and access for applications across networks and clouds.
Competitive rivalry: Intense competition among major providers to gain larger market share by offering additional features, better performance and competitive pricing.
Geographical Regions of Concentration
North America accounts for the largest market share currently owing to large remote and mobile workforce adopting digital technologies across sectors. Major demand comes from industries like banking, government and defense where security of cloud infrastructure and applications is paramount.
Fastest Growing Region
The Asia Pacific region is expected to witness fastest growth in adoption of SAS edge solutions over the forecast period. Rapid digitization of enterprises across industries and initiatives towards smart infrastructure and technologies like IoT and 5G in countries like China, India will drive significant deployments. Increasing threats of cyber attacks will also boost investments in advanced network access security controls.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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