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Polyol Sweeteners Market to Witness Considerable Growth Owing to Increasing Health Concerns Among Consumers

The global polyol sweeteners market has witnessed steady growth in the past few years owing to increased health consciousness among individuals and rising demand for low-calorie sugar substitutes. Polyol sweeteners, also known as sugar alcohols, are reducing sugars that provide sweetness and bulk as sugar but with fewer calories. Commonly used polyol sweeteners include maltitol, erythritol, xylitol, mannitol, lactitol, sorbitol, hydroxiproprl, and isomalt. They are used in various food and beverage products such as bread, bakery products, chocolate, candies, yogurts, ice-creams, beverages etc.
The global polyol sweeteners market was valued at US$ 3,195.8 Million in 2022 and is expected to register a CAGR of 5.79% in terms of revenue, over the forecast period (2023–2030), to reach US$ 5,015.2 Million by 2030
Key Takeaways
Key players operating in the polyol sweeteners are Cargill, Ingredion, Roquette Frères, B Food Science, Archer Daniels Midland, PT. Ecogreen Oleochemicals.
The increasing demand for low-calorie and sugar-free foods and beverages presents significant growth opportunities for polyol sweeteners manufacturers. The market players are investing in R&D activities to develop new product formulations using polyol sweeteners.
Key players are expanding their global footprint by entering new regional markets, especially in Asia Pacific and South America. They have been strengthening their distribution channels to ensure widespread product availability.
Market Drivers
One of the major drivers for Polyol Sweeteners Market Growth is the rising health consciousness among individuals about the ill-effects of high sugar intake. Polyol sweeteners have significantly lower calorie content than regular table sugar and are considered a healthier alternative for diabetics and obese individuals. Therefore, the demand for reduced sugar and sugar-free products has witnessed strong growth over the past few years, fuelling the market for polyol sweeteners.
PEST Analysis
Political: The government regulations regarding the use of artificial sweeteners in food products and beverages may impact the demand for polyol sweeteners.
Economic: Rise in disposable income and changing lifestyle and food habits of consumers are positively influencing the polyol sweeteners market.
Social: Growing health consciousness among people is increasing the demand for low-calorie and sugar-free products, which is propelling the sales of polyol sweeteners.
Technological: Advancements in extraction and purification processes are helping manufacturers to develop newer polyol sweeteners with improved taste and texture. New extraction techniques are also making polyol sweeteners more affordable.
Geographical Regions with High Market Concentration
North America accounts for the largest share in the global polyol sweeteners market in terms of value owing to the high consumption of low-calorie food and beverages. The United States holds the major chunk of demand due to busy schedules and hectic lifestyles of people which increases the preference for convenient packaged food products.
Fastest Growing Region
The Asia Pacific region is projected to be the fastest growing market for polyol sweeteners during the forecast period. This growth can be attributed to rising health awareness, improving living standards, and rapid urbanization in developing countries such as China and India. Expanding middle-class population with higher disposable incomes is creating more demand for low-sugar foods in the Asia Pacific region.
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