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The Future of Cordless Lawn Mower Market is All Electric by Emergence of Battery-Powered Models
The advent of lightweight and high-powered lithium-ion batteries has enabled cordless lawn mowers to become a viable alternative to their corded and gasoline-powered counterparts. Cordless lawn mowers do not require the hassle of dealing with cords or gasoline and oil mixtures. They offer freedom of movement and are relatively easy to use and maintain. The mower itself comes equipped with a rechargeable battery that needs to be charged periodically using the provided charger. A single charge can last between 30 to 60 minutes depending on the size of the lawn and type of grass. Cordless lawn mowers are particularly useful for smaller residential lawns and are finding greater acceptability among homeowners looking for convenient mowing solutions.
The cordless lawn mower market is estimated to be valued at USD 3.10 Bn in 2024 and is expected to reach USD 5.48 Bn by 2031. It is projected to grow at a compound annual growth rate (CAGR) of 8.48% from 2024 to 2031.
Key Takeaways
Key players operating in the cordless lawn mower market are Honda, Husqvarna, ROBOMOW, Zucchetti Centro Sistemi, and Deere & Company. Honda and Husqvarna collectively command over 35% of the market share.
Rising environmental awareness and stringent emission regulations have been driving demand for zero-emission electrical landscaping equipment such as cordless lawn mowers. Additionally, the convenience of use and maintenance of cordless mowers is appealing more homeowners to switch from gasoline variants.
Major Cordless Lawn Mower Market players have been expanding their manufacturing footprints and establishing distribution networks globally. Husqvarna, for instance, has manufacturing plants across Europe, North America, and Asia to cater to the growing demand.
Market key trends
One of the key trends gaining traction in the cordless lawn mower market is the proliferation of mower models powered by extended runtime lithium-ion batteries. Major brands have been coming up with innovative battery technologies that provide uninterrupted mowing times of 60-90 minutes on a single charge. This has made cordless mowers viable for larger lawns as well.
Additionally, manufacturers are focusing on design innovations to develop lightweight yet powerful mower models for ease of handling and transportation. Features such as adjustable cutting heights, mulching kits, side discharge chutes and extra wide cutting decks are becoming standard among popular cordless lawn mower brands.
Porter’s Analysis
Threat of new entrants: Low startup costs for manufacturing allow new companies to enter the market easily. Bargaining power of buyers: Buyers have considerable bargaining power with the availability of various brands and product differentiations. Bargaining power of suppliers: A few large suppliers exist for important raw materials increasing their bargaining power. Threat of new substitutes: Close substitutes like corded lawn mowers, robotic lawn mowers pose threat to cordless lawn mowers. Competitive rivalry: Intense competition exists among established players leading to high competitiveness.
Geographical Regions
North America currently holds the largest share in the cordless lawn mower market in terms of value sales. This can be attributed to high disposable income levels and growing adoption of outdoor power equipment in countries like United States and Canada.
The Asia Pacific region is expected to witness the fastest growth during the forecast period owing to rising standards of living, increasing number of households and development ofgreen spaces in densely populated countries like China and India. countries like Australia are also contributing to the regional market growth.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
