Google is start introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The company first announced ad controls for YouTube in the United States and enabled users to choose to see

fewer gambling and alcohol ads. Since the initial launch, these controls have rolled out to users globally for ads on YouTube.The company announced today that it's expanding these controls

with new ad categories for both YouTube and Gmail. The controls will also apply to third-party sites where Google serves ads. Google told TechCrunch in an email the controls currently don't apply to Search ads,

but the company is working to bring the feature to Search ads in the future.Google says it's rolling out the new controls following feedback from users asking for more ads-level control, particularly about sensitive topics that they may want to avoid.