Digital Advertising Platforms: Which One is Right for Your Business?

We're all already familiar with what online advertising can do for our business: targeted reach, better visibility, higher impressions, and more conversions. But here's the catch: you won't see your digital advertising efforts working unless you carry them out through a reliable advertising platform. Not every platform you will come across will have reach within your target audience, and not all will lie within your budget.

So, if you have been blindly jumping into whatever digital advertising platform you come across the first time, it's time to stop. Burning cash for ads that don't even reach your audience isn't exactly the ideal scenario. This blog tells you how to choose a platform that suits your goals, budget, and other requirements, along with a list of the best online advertising platforms out there. 

What about the mainstream ad platforms? 

When someone thinks of online advertising, they think of Google and Meta Ads. But when you dig deeper and become a seasoned advertiser, you will know that there is more to online advertising than these two mainstream platforms.

While they do provide an enormous amount of reach, the competition for keyword bids within it is insane. There's no guarantee that your ad will ever win the bid and make it to the top. Campaign approval takes ages, and even then, not all your ads get approved. 

Amongst these are other advertising networks with exactly the same features as the mainstream platform, minus the high costs and long waiting periods. They connect advertisers with publishers, enabling them to display their ads on their sites at much lower rates. While the reach and quality of ad inventory vary from one network to another, they're worth a try if you want to escape the crowd. 

We are not claiming that one is superior to the other. Both have their own advantages and disadvantages, but it really depends on what your budget is and what you're looking to achieve.

So, what to look for? 

Asking just the right questions! Since we can't blindly jump into it, what's the criteria? We have a list. 

Ad formats

Not all digital advertising platforms provide the same ad formats to work with. For instance, some might be specific to native ads, while others offer a variety of them. You need to be sure what ad formats you're going to use in the short and long term. A few of the common ones offered by most ad platforms include text ads, video ads, native ads, banner ads, and in-page push ads. To be on the safer side, opt for ad networks providing a wide range of ad formats. This will make future A/B testing and experimentation much easier.

Pricing Models 

The next thing you need to look for is the pricing models. Generally speaking, the CPC model works to attract website traffic, CPM works for brand awareness and impressions, and CPA works for conversions. Which one to choose can be decided based on what your goals are. Choose a platform that offers all to make the most out of your advertising budget. 

Budget 

Probably the most important deciding factor is the budget. Analyze how much it costs to bid for keywords and to target different countries and GEOs. Some ad networks might charge some platform fees or have hidden costs that you need to pay. Make a wise choice depending on what your overall advertising budget is, the kind of pricing models you're going to use, the duration you're going to run campaigns, and how much you are ready to spend on testing.

Reach 

There's no point in using a digital advertising platform if it has no reach within your target audience or market. Make sure the digital advertising platform you choose is connected to publishers that cater content to your audience. For instance, if you have a casino business that you need to advertise, an ad network that has ties with iGaming websites will be a good choice. This way, you will be able to ensure that ads reach people who are most likely to convert from them. 

Quality of Ad Inventory 

Ad inventory refers to the ad spaces present within a website. A 'good' quality of ad inventory signifies whether ads are placed in a space that's safe for the brand. It ensures that ads are being seen by real users instead of bots, supporting your message to be reached in the right context to the right people. 

Here, you need to check whether the inventory kept with the digital advertising platform reaps results for what it costs. This means a high ranking of the website on the SERPs, a good number of relevant traffic that engages with the content, and trust in the publisher. 

Transparency and Analytics 

No matter how long or short your online advertising campaign is, what you definitely require is a way to check what the results are. Opt for ad networks with robust analytics that give transparent insights into key KPIs and the ability to track your campaign while it's still live. This helps you better understand what performed better, what needs further optimizations, and what needs to be completely scrapped.

Nowadays, many online ad platforms also allow you to make changes in your campaigns while they're still live, preventing you from having to do all the work again from scratch.

Reputation 

Not all advertising platforms are reliable. Some just take your money without giving your ads any boost in return. This makes it important to check the reputation of an ad network beforehand. Check out the reviews of what existing and past advertisers have to say either through their website or other third-party sites. If the platform has more negative reviews than positive ones, then it can be a red flag.

Scalability is another factor that can determine the reputation of the platform. If new advertisers and publishers are constantly signing up with the platform, then its a good sign.

Top Digital Advertising Platform for Advertisers 

Here's a list of some of the leading ad networks (that aren't Google or Meta ads) that deliver what they promise. 

7Search PPC 

The top spot on our list goes to 7Search PPC, a popular PPC ad network that assists businesses in thriving in the digital landscape with targeted campaigns and 100% genuine and convertible traffic. Over the years, they have expanded to working with multiple verticals and boast over 20,000 publishers. They are a one-stop solution for all ranges and sizes of businesses to effortlessly manage and control their campaigns under a strict budget.

Details of the platform:

• 5 versatile ad formats: Text, Banner, Popunder, In Page Push, and Native Ads. Video ads are also currently underway. 

• 3 pricing models: CPC, CPM, and CPA

• Access to transparent and real-time statistics

• Custom solutions based on advertiser niche and GEO location

• Availability of an ad manager who can manage campaigns on your behalf 

• 24/7 qualified support team that is always ready to help

                                          <<< Register Now>>>

Clickadu

Clickadu is another premium ad network with a multi-format inventory that you can choose from. They make advertising easy by offering a user-friendly interface and quick campaign moderation. With six verticals present to advertise, they currently hold over 1000 advertisers and 3,300 publishers from across 200 GEOs.

Details of the platform:

• 7 ad formats: Banner, Popunder, Push Notification, InPage Push, Instant Text Message, Video Pre-Roll, SKIM 

• 4 pricing models: CPC, CPM, Smart CPM, Smart CPA

• Multiple targeting options, including GEOs, device type, device vendor, browser language, mobile ISP, and anti-ad block zones 

• 24/7 support and a dedicated ad manager 

Taboola 

When we talk about ad platforms, we have to mention Taboola. This internet discovery ad platform tried to curate the right things online for users based on their interests. Through them, you can promote your business in moments when your audience is the most receptive to new messages, services, and products. Basically, they target advertising content based on what the users may also like. All you need to do is create blog posts or news articles about your service. 

Details of the platform: 

• Works on Native advertising—search, Social, and OpenWeb 

• 3 pricing models: CPA, CPM, CPC

• High-quality inventory with high traffic 

• Automated bidding and traffic management 

• Demos and trials available 

Propeller Ads

Propeller Ads is a market-leading digital advertising platform that provides solutions to businesses on a global scale. Ever since being founded in 2011, it has held its place as one of the biggest traffic providers with over a billion monthly audience reach. With the belief that they can create a place for every brand and product in the market, they take their role as a performance marketing solution platform very seriously.

Details of the platform:

• 6 ad formats: Popunder, Push, In-Page Push, Interstitial, Survey Exit, Telegram Mini Apps 

• 2 pricing models: CPC, CPM, Smart CPM

• Readymade ad templates to start your campaigns faster 

• Ad fraud firewall for brand-safe advertising 

• Using a traffic chart, one may examine the possible reach in any GEO.

Conclusion 

There's not one, not two, but plenty of benefits when you choose the right advertising platform. Right from saving your budget from spending on useless campaigns to making sure you reach the right users in the right context, you benefit in a lot of ways.

But what's important here is knowing how to choose a platform that will be just the perfect match for your goals and requirements. Look at the ad formats, pricing models, reach, and other features. Verify its reputation, and lastly, see if it aligns with your budget. You can choose from our list or do research of your own and see which one can be the perfect one. 

Related Blog

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Web Advertising Trends You Need to Know in 2025

Frequently Asked Questions (FAQs) 

What is a digital advertising platform?

Ans: A digital advertising platform can be termed as an online service that enables you to create, run, and manage ad campaigns. Through them, you can reach the relevant target audience for your ads very easily. 

Do I need a digital advertising platform?

Ans: Digital ad platforms give you a centralized system of ad management. So, if you're a business or agency whose main objective is to promote their business through advertising, then opting for an ad network can be a good choice. Everything will be automated, and you won't have to negotiate with the publishers personally.

How do I choose a digital advertising platform?

Ans: To find an advertising platform that's the right fit for your business, try to align your goals, requirements, and budget with that of the platform. Ensure it has a good reputation and sufficient reach within your target market. 

What are the top platforms for advertising?

Ans: While the best ad platform will depend on which one fits your requirements the best, some of the leading ones include 7Search PPC, Clickadu, Taboola, and Propeller Ads. 

Can I use Google ads?

Ans: Yes, of course, you can use Google Ads, provided the keywords and targets you are bidding on fall within your budget.

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