The False Eyelashes Market is poised to witness exponential growth in the trends of advanced falsies by enhanced aesthetic appeal

The false eyelashes market comprises of eyelash extensions, individual false eyelashes, strip lashes, and other lash types that uplift the eyes' appearance and shape. False eyelashes are applied externally on natural lashes to thicken and lengthen them, giving them a fuller appearance and frame to the eyes. Commonly made from human hair or synthetic strands, false eyelashes provide an additional aesthetic look to the eyes and enhance their beauty without using makeup.

Global False Eye Lashes Market is estimated to be valued at USD 1.93 Bn in 2024 and is expected to reach USD 3.10 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Key Takeaways

Key players operating in the false eyelashes market are Ardell International, Inc., KISS Products, Inc., MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, L’Oreal S.A., House of Lashes, Parfums de Coeur, Ltd., Beauty Box LLP, Kosé Corporation

The growing demand for aesthetic procedures and an increase in disposable incomes has fueled the demand for falsies globally, contributing significantly to the False Eye Lashes Market share beauty trends have made false lashes a style statement.

Asia Pacific region is witnessing rapid expansion of false eyelashes market supported by booming beauty industry in countries like China, Japan and India. Increasing spending on personal care products and rise of local lash brands have propelled the APAC falsies market.

Market key trends

One of the key trends witnessed in the false eyelashes market is the rise of advanced falsies. Falsies technology is evolving with innovative designs, materials and features. Magnetic and 3D mink lashes are trending popularity for their lightweight and natural appearance. Antenna lashes that resemble natural eyelash volume and fluttery falsies for wide eyed look are being launched. Manufacturers are focusing on R&D to develop advanced falsies using ingredients like silk and collagen to enhance lash growth over time. This exponential growth in the trends of advanced falsies has enhanced the aesthetic appeal of false eyelashes catering to continuously changing fashion and beauty needs of consumers globally.

Porter’s Analysis

Threat of new entrants: Low capital requirements and technical expertise allows new players to enter the false eye lashes market easily. However, established brands have strong customer loyalty and marketing capabilities.

Bargaining power of buyers: Individual buyers have high bargaining power due to availability of substitutes and low switching costs. However, bulk buyers such as retailers have low bargaining power as false eye lashes market is dominated by few large players.

Bargaining power of suppliers: Raw material suppliers have moderate bargaining power due to availability of substitute raw materials and suppliers. Established false eye lash manufacturers can source raw materials from different suppliers.

Threat of new substitutes: Products like eyeliner, mascara are potential substitutes. However, false eyelashes allow better alteration of eye shape and size without much effort.

Competitive rivalry: Intense competition due to low brand loyalty. Players compete on price, quality, advertising and innovation.

Geographical Regions

False Eye Lashes Market Regional Analysis in terms of value owing to high spending on beauty and fashion products in the US and Canada.

Asia Pacific region especially China is forecasted to be the fastest growing region during the forecast period. Increasing disposable incomes, growing working women population and rapid expansion of false eyelash brands in the region through e-commerce are driving the demand.

About Author:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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