North America Footwear Market: Key Trends and Growth Opportunities
The North America footwear market size was estimated at USD 97.00 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2030. The increasing demand for stylish and comfortable footwear among consumers is fueling the market. The growing popularity of sports such as football, basketball, and various snow sports is expected to create strong opportunities for the growth of the market over the forecast period. Furthermore, the rising instances of lifestyle-related health issues, such as stress and obesity, are pushing an increasing number of people to engage in sports and fitness activities, which is fueling the demand for comfortable and stylish footwear.
The North America market accounted for a share of 24.1% of the global footwear market in 2023. A high concentration of footwear manufacturers in the U.S. and the rest of North America is a key factor driving the market. Big players such as Nike, VF Corporation, Under Armour, New Balance, and Skechers USA, Inc. are headquartered in the U.S., where product innovations and research & development are incorporated and new products are launched every year. Major manufacturers are adopting various marketing strategies, including expanding distribution channels, entering the e-commerce space, and collaborating with celebrities, to gain maximum customer penetration.
The increased demand for sustainable footwear is a trend that is gaining traction in the global market. According to the U.S. Department of the Interior, around 20 billion pairs of footwear are created annually, and approximately 300 million end up in landfills, with a majority of them containing non-biodegradable materials, including synthetic rubber, EVA foam, PU, and PVC. There has been a growth in the use of sustainable materials and of sustainable footwear brands that have built sustainability into their brands from their inception. For instance, Nike with Nike Grind experimented with breaking down footwear into pellets, turning them into material for flooring instead of new footwear.
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Key North America Footwear Company Insights
The North America footwear market is characterized by the presence of several well-established players such as Nike, Inc.; Adidas AG.; PUMA; Timberland; Skechers USA, Inc.; and Under Armour Inc. These players account for a considerable market share and have a strong presence in the region. Companies in the market are focusing on collaborations to introduce innovative products to address the evolving needs of customers and to gain a competitive edge over other manufacturers.
North America Footwear Market Report Segmentation
This report forecasts revenue growth at regional and country levels and provides an analysis on the latest trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the North America footwear market report based on type, end-use, and country:
Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Athletic
• Non Athletic
End-use Outlook (Revenue, USD Billion, 2018 - 2030)
• Men
• Women
• Children
Country Outlook (Revenue, USD Billion, 2018 - 2030)
• Canada
• U.S.
• Mexico
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