Lots of that time period when you're a bridesmaid, the bride to be will send a "Buy this bridesmaid dresses NOW" link, and also you do, since you love her. But if the bride to be is merciful and requests your input, you might like to point her to Gather & Gown, a brand new collection of bridesmiad gowns designed with the bridesmaids in your mind. How considerate. The dresses are affordable, ship quickly (forget about eight-week wait), and when you give me your current email address, it will save you 10 percent. Sweet. Here are six of my top picks from the inaugural collection:

The plus size bridesmaid dresses were designed by Gather & Gown cofounder Michael Shettel, whose goal ended up being to turn out dresses girls could for-real wear again. The dresses with lace and also the long dresses cost more, but there are several seriously affordable options in there—especially whenever you factor within the discount code. (Michael also designed among my all-time favorite wedding gowns, which means this guy knows what he's doing.)

Click here to look at all the offerings from Gather & Gown.

Thoughts around the Gather & Gown bridesmiad gowns? Which would you choose?

I dons the last one. The color's a great deal bolder than I usually wear, but I enjoy it. (Obviously, becasue it is a bridesmaid dress it's available in more colors, but I'm feeling the blue.)