Manga Industry Overview

The global manga market was valued at USD 13.69 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 18.0% from 2024 to 2030. This robust growth can be attributed to the rising popularity of graphic reading content that combines engaging storytelling with captivating visuals. Manga, a hallmark of Japanese entertainment media, has garnered immense appeal across all age groups, especially children and adults. It holds a strong cultural significance and continues to be a source of inspiration and entertainment for the youth.

The market's expansion is further fueled by the introduction of diverse new titles, meeting the surging demand from audiences. Manga content spans a wide array of genres and themes, ranging from humorous and inspirational to artistic and philosophical. It also addresses various human virtues, emotions, and vices, such as persistence, hard work, dedication, unrequited love, and resilience, which resonate with readers globally.

Another critical driver of growth is the increasing shift toward digital manga formats, which is opening new revenue opportunities for the industry. Major publishing companies are leveraging reading apps to deliver content and are enhancing these platforms with advanced features to improve user experience. For instance, in November 2023, Manga Production signed a significant agreement with Japanese production company Production I.G. to license their anime series Great Pretender Razbliuto. This partnership grants Manga Production exclusive rights for the distribution, licensing, and marketing of the series' new season in the Middle East and North Africa (MENA) region. Such collaborations highlight the growing globalization of manga content and its expanding market reach.

Gather more insights about the market drivers, restrains and growth of the Manga Market

Regional Insights:

North America Manga Market Trends:

• Held a significant revenue share of around 7.0% in 2023, driven by the growing fan base and popularity of anime content in the region.
• Factors contributing to market growth:
• The increasing presence of anime studios, such as AnimEigo, Inc., Aniplex of America Inc., and Discotek Media, catering to anime enthusiasts.
• Expansion in the number of retail stores for anime merchandise in cities like California and North Carolina, fostering accessibility.
• These trends are expected to further propel market growth over the forecast period.

U.S. Manga Market:

• Expected to grow at a CAGR of 23% from 2024 to 2030.
• Growth drivers include:
• The strong presence of comic bookstores, which boost product sales.
• The increasing number of anime conventions, drawing large fanbases across the country and fostering market interest.

Asia Pacific Manga Market Trends:

• Dominated the global market with the largest revenue share of 86.0% in 2023, fueled by Japan’s thriving manga industry and its appeal among domestic and international consumers.
• Growth factors:
• Japan, recognized as the hub for animation, houses over 600 studios, including more than 500 in Tokyo, creating a vibrant ecosystem for the manga industry.
• Manga titles inspire youth to pursue careers in the industry, further driving market expansion.
• The growth of e-commerce platforms has significantly boosted the regional market.
• Japan Manga Market:
• Estimated to grow at a CAGR of 16% from 2024 to 2030.
• Key drivers include:
• Japan’s reputation as the home of anime and manga, with leading market players based in the country.
• The availability of a wide range of genres, catering to diverse age groups and interests.
• India Manga Market:
• Projected to achieve a notable CAGR of 20% from 2024 to 2030.
• Growth supported by:
• Rising interest in Japanese culture driven by anime music and content on OTT platforms.
• The growing availability of anime titles, fostering a robust fanbase.
• China Manga Market:
• Accounted for the largest revenue share of 22% in 2023 within Asia Pacific.
• Key factors include:
• Increased readership of manga, supported by renowned publishers and online content platforms.
• Availability of streaming platforms contributing to market expansion.

Europe Manga Market Trends:

• Expected to grow at a CAGR of 20.2% from 2024 to 2030, driven by rising fanbases and the popularity of anime content.
• Growth enablers:
• Several publishers acquiring international licenses to translate manga into local languages.
• Example: France, with over 10 established French manga distributors, serves as a major market hub.
• Increasing anime conventions and availability of manga content on websites and mobile apps further accelerate growth.
• France Manga Market:
• Accounted for a significant revenue share in 2023, driven by:
• The rising popularity of intriguing manga content.
• The availability of French translations expanding the reach of Japanese titles.
• UK Manga Market:
• Estimated to grow at the fastest CAGR of 21% from 2024 to 2030.
• Supported by:
• Ongoing localization of manga content.
• Official streaming services offering English subtitles, enhancing accessibility for English-speaking audiences.
• Germany Manga Market:
• Projected to grow at a CAGR of 22.0% from 2024 to 2030.
• Growth drivers:
• The strong presence of renowned distributors like Tokyopop, Carlsen Manga, and Egmont Manga.
• Numerous anime conventions organized in Germany, which continue to expand the market.

Browse through Grand View Research's Digital Media Industry Research Reports.

• The global books market size was estimated at USD 150.99 billion in 2024 and is expected to grow at a CAGR of 4.2% from 2025 to 2030.
• The global anime market size was estimated at USD 31.23 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 9.8% from 2024 to 2030.

Key Manga Company Insights

The key players operating in the market are focusing on forming strategic alliances to gain a competitive edge in the industry. For instance, in November 2023, Animoca Brands Japan collaborated with Quidd to develop and launch a customized service aimed at introducing beloved Japanese intellectual property to the western market. 

Yen Press LLC expanded its product portfolio to cater to a larger customer base. For instance, in December 2023, the company expanded its webstore with the addition of more titles from some of the famous series and new releases. These titles include various genres, such as action, romance, fantasy, comedy, etc. Readers can purchase the titles directly from YenPress.com, ensuring authenticity and quality for their purchases.

Key Manga Companies:

The following are the leading companies in the manga market. These companies collectively hold the largest market share and dictate industry trends.

• Akita Publishing Co., Ltd.
• Bilibili Comics Pte. Ltd.
• Bungeishunjū Ltd.
• Good Smile Company, Inc.
• Hitotsubashi Group
• Houbunsha Co., Ltd.
• Kadokawa Corporation
• Kodansha Ltd.
• Nihon Bungeisha Co., Ltd.
• Seven Seas Entertainment, Inc.
• Shogakukan Inc.
• Shueisha Inc.
• VIZ, Inc.
• Yen Press LLC

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