Why ION Mobility entered the electric motorbike space
Why ION Mobility entered the electric motorbike space
“We started ION Mobility in late 2019, as we saw the lack of a viable electric mobility brand and solution for Southeast Asia (SEA). We were quickly drawn to the immense potential of Indonesia and the rest of our region’s industrial supply chain, and were convinced of what we could deliver to hasten consumer’s inevitable transition towards electric motorbikes in the coming years,” said James Chan, founder and CEO of ION Mobility.To get more news about ebike, you can visit davincimotor.com official website.
“With over 200 million motorbikes across SEA — 112 million in Indonesia, 50 million in Vietnam, 22 million in Thailand, and 14 million in Malaysia — our region is home to the third largest motorbike population in the world. It is truly the land of the ubiquitous motorbike.”Unfortunately, motorbike pollution is a huge issue. According to a 2006 research, they emit 16 times more hydrocarbons, three times more carbon monoxide and a “disproportionately high” amount of other air pollutants compared to passenger cars.
More recent research has shown 40 to 60 percent reductions to reduce the emissions when regulatory compliance is increased.
“But given that, we cannot forget that most motorbikes are actually old motorbikes sold in Indonesia. 112 million sold in Indonesia, compared to 6.5 million during the pre-pandemic that was sold every year. There’s a huge disparity we can still have an impact on,” pointed out James.
The widespread use of petrol-powered internal combustion engine motorbikes continues to put a burden on urban air quality and the environment, which makes electric motorbikes a much more attractive alternative.
After conducting extensive market research in its target markets, ION Mobility found that there are no other compelling options for riders in SEA to switch from their traditional combustion motorbikes.
Existing electric motorbikes are often short-ranged and low-powered, too expensive, or not suited for daily use in terms of form factors. As such, ION Mobility wants to help ease customers’ transition to electric mobility.He added that ION Mobility is now pushing the frontiers of the region’s automotive industry as a “hard tech” and “full-stack” company.
It owns the entire process from design to engineering, production and marketing, sales and aftersales as an Original Equipment Manufacturer OEM), and across hardware, firmware, software and services, so as to deliver a clean alternative for motorbike riders.
In doing so, it hopes to alleviate urban pollution and lead the transition to EVs across SEA, starting with their motorbike.
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